Pharmaceutical Marketing Concentration

Why Pharmaceutical Marketing?

Learn the complexities of modern pharma marketing, and develop the skillset to effectively lead marketing research, product development, launch, and management in the pharmaceutical industry. As part of the Rutgers Stackable Business Innovation Program (rSBI), the Pharmaceutical Marketing Concentration is stackable with the following master's program: MBA.

Concentration Description

To be successful in today’s competitive pharmaceutical environment, marketers need to be knowledgeable in diverse areas, such as product development and sales management, to address both the problems and opportunities in the field. This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management.

Courses

You can take the course listed below as individual classes or as stackable courses towards the completion of a concentration.

Pharmaceutical Marketing Research

This course examines the role of marketing research in four fundamental ways: (1) identification of a marketing problem and translation of that problem into an appropriate scientific question, (2) selections of the most appropriate data collection procedures using the most appropriate sample, (3) development of analytics for reporting the “whats” of the data but more importantly answering the “whys” underlying the relationships among the data, and (4) how to report results in the most meaningful way that translates insights into actionable recommendations.

Course Number: 22:630:617
Prerequisites: Marketing Management (22:630:586)
Credits: 3
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Brand Manager, Business Analyst, Demand Forecasting Associate, Demand Planning Associate, Marketing Associate, Marketing Manager, Product Manager, Marketing Research Associate

Pharmaceutical Product Management

This course focuses on real-world marketing challenges faced in the pharmaceutical industry. Topics of exploration include product development, lifecycle planning, competitive analysis, coordination with the sales force, positioning/messaging, business development and monitoring performance. It will examine the various roles a product manager performs both internally and externally. A comprehensive marketing/launch plan for a phase III drug will be developed. Lectures will be supplemented by guest speakers and case studies.

Course Number: 22:630:618
Prerequisites: Marketing Management (22:630:586)
Credits: 3
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Brand Manager, Marketing Associate, Marketing Manager, User Experience Designer, User Experience Researcher, Product Innovation Manager, Product Manager, Innovation Strategist

Managing the Pharmaceutical Sales Organization

In the pharmaceutical market, sales and share growth are results of needs-based, consultative selling complemented by various marketing tools and tactics. The promotional, consultative approach to selling complements the overall marketing strategies. Leadership and management of the sales force are critically important to the success of a product. This course addresses all of these issues. In addition, students will spend a day in the field along with an actual field rep to get an idea what the job is like (“Day in the Life of a Pharmaceutical Sales Representative”) followed by an active, participatory session focusing on the tactics required to drive a marketing plan from a sales perspective.

Course Number: 22:630:619
Prerequisites: Marketing Management (22:630:586)
Credits: 3
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Account Executive, Account Manager, Brand Manager, Marketing Associate, Marketing Manager, Product Manager, Sales Associate, Sales Manager

Market Access and Reimbursements for Drugs

This course will explore the complex variety of transactions that takes place between the development and manufacturing of a pharmaceutical product. It will further cover finance mechanisms that influence the payer, provider and the patient, including (1) pharmaceutical pricing models, (2) innovative contracting, (3) reimbursement and coding, and (4) cause and effect of patient cost offsets.

Course Number: 22:630:684
Prerequisites: Marketing Management (22:630:586)
Credits: 3
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Account Executive, Account Manager, Marketing Associate, Product Manager, Sales Associate, Sales Manager

The concentration and courses are offered by the Marketing Department

Sample Relevant Careers: Account Executive, Account Manager, Brand Manager, Marketing Associate, Marketing Manager, Product Manager, Sales Associate, Sales Manager

How to Apply

Learn about the admissions process and requirements to apply.

Admissions

Rutgers Stackable Business Innovation (rSBI)

The future of education is changing. The Rutgers Stackable Business Innovation (rSBI) program allows you to design your own cutting-edge curriculum to earn a standalone certificate or take courses that be transferred towards completing a Master’s degree. Working professionals can enhance their knowledge and upskill by taking relevant courses. If you are a student considering a Master’s degree, rSBI is a perfect way to test the waters in a particular discipline before committing to a full degree program. Employers can invest in the professional development of their employees and choose the courses that address business needs.

Concentrations & Courses

The Certificate in Marketing offers the following concentrations:

Marketing Analytics

Digital Marketing