Center for Marketing Advantage, Advancement, and Action (CM3A)

Mission Statement

"The Rutgers Center for Marketing Advantage, Advancement, and Action (CM3A) aims to bridge cutting-edge academic research with real-world applications, providing insights, strategies, and solutions that drive marketing advantage and sustainable growth. Through collaboration with industry leaders, nonprofit organizations, academics, government agencies, and stakeholders, CM3A will foster innovation, cultivate future marketing leaders, and advance knowledge for the betterment of business and society.”

Our Goals

• Developing Future Marketing Leaders
• Advancing Marketing Knowledge and Best Practices
• Driving Market Impact for All Organizations

Sample Activities

• Coordinating student consulting projects
• Strategy Mapping, including due diligence
• Marketing Research, including consumer research, surveys, focus groups, model building
• Marketing Audit, reverse engineering your strategy to find misalignments
• Process Development, including marketing tools, fundraising and others
• White papers
• Training
• Coaching in strategy and process deployment
• Certificate programs
• Conference and workshops

Center Directors