Francisco J. Quevedo

Francisco J. Quevedo is an Assistant Professor of Professional Practice with the Marketing Department at Rutgers Business School, and the Executive Director of the Center for Marketing Advantage, Advancement, and Action. He is a University of Massachusetts, Amherst, 1978 graduate in economics and got his doctorate in Marketing, MBA, and CAGSB at Pace University, New York, NY. He was an Adjunct at Pace and NYU before coming to Rutgers in 2020. He worked corporate between 1983 and 1988, and taught college between 1988 and 1991; he then went on to develop his family’s businesses in insurance, tourism, entertainment, and agriculture for over 30 years until returning to academia in 2016. He has taught college for over 15 years altogether and has done consulting since 1983 for Fortune 100 firms, NGOs, and government agencies in Japan, Andorra, Panama, Venezuela, Ecuador, Colombia, Honduras, Saint Lucia, and the US. His research focuses on brand management and non-profit marketing, having been published thirteen times since 2019 with two more papers awaiting Editors’ comments and another one in the pipeline. He received the 2023 Dean’s Meritorious Award for Teaching Innovation. Under the CM3A, he coordinates consulting projects that allow graduate and undergraduate students to interact with real-life firms, NGOs, and government agencies from the US and abroad.