Neal Schaffer is a recognized expert known for his innovative approach to transforming marketing with cutting-edge digital strategies. As founder of PDCA Social, Neal has served as a Fractional CMO for leading organizations, guiding their digital, content, influencer, and social media marketing efforts. He currently teaches at Rutgers Business School and UCLA Extension and is a sought-after global keynote speaker, having spoken on four continents. Neal is the author of six books, including Digital Threads, The Age of Influence, and Maximizing LinkedIn for Business Growth, offering actionable insights for today’s digital-first economy. He also hosts the Your Digital Marketing Coach podcast, delivering weekly strategies for marketers.