Breakthrough Business Thinking: How can we create a better alignment between marketing and sales?

Our Rutgers Business School Executive Education team recently spoke with Neal Schaffer, CEO of Maximize Your Social and lead faculty for our exciting new program Social Selling in a Digital World. Schaffer is an author and a recognized leader in the world of business social media. In addition to being named one of marketing’s 10 biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 5 Social Sales Influencer and for the past two years, he was named a Forbes Top 50 Social Media Power Influencer. Schaffer also leads many sessions in our portfolio of programs, including our upcoming Mini-MBA: Social Media Marketing. In this video, he explains how a closer alignment between marketing and sales can help break down silos, better define brand identity and improve customer experiences.

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders.  We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.