Why are large enterprises still struggling with social media?

Recently, our Rutgers Business School Executive Education team spoke with Neal Schaffer, CEO of Maximize Your Social and lead faculty for our exciting new program Social Selling in a Digital World. Neal is a recognized innovative leader in the world of business social media.  In addition to being named one of marketing’s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer two years in a row, as well as a Forbes Top 5 Social Sales Influencer. Neal is also an accomplished author and leads many sessions in our portfolio of programs including our upcoming Mini-MBATM: Social Media Marketing program. In this video Neal explains why some large enterprises are still struggling with social and why content is the currency of social media.

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