How can companies track the success of their social media campaigns?

Recently, our Rutgers Business School Executive Education team spoke with the President of BarnRaisers, Rob Petersen.  Prior to launching his own online marketing solutions company, Rob was the EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saachi & Saachi.  Rob leads many sessions in our portfolio of programs, including our Mini-MBATM: Digital Marketing program. In this brief video, we compare the difference between vanity metrics and “metrics that matter” using the company JetBlue as an example.