Defining the Mini-MBA
Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.
Upcoming Classes
Overview
Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy.
Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.
Program Benefits
- Unique opportunity to build your understanding of digital marketing in an interactive setting, featuring personalization of learning not available in a conference seminar.
- Curriculum designed for real-world application by industry leaders with practical experience, and unique access to experts that will expand your network.
- A rigorous university environment that results in a program certificate as well as Rutgers Business School credits applicable toward future education goals.
Program Outcomes
- Be an instinctively holistic thought leader. Acquire and synthesize digital marketing data that inform planning and budget decisions, and understand definitions of success.
- Lead your team to employ best practices. Help them ask smarter questions and set measurable goals.
- Be a strategic partner across the organization. Identify and track discrete marketing opportunities in departments such as sales, IT and HR.
Along with mastering new skills, our Mini-MBA credential comes with:
Certificate
Digital Badge
Credits
Alumni Spotlight
With over twenty years of experience in sales and marketing across various industries, Sherri Franklin now serves as the Packaging Sales Manager for Richland Glass Company. In this role, she manages multiple marketing initiatives, from generating new business leads to recruiting new hires.
Faculty Spotlight
Stacy Smollin Schwartz
Assistant Professor of Professional Practice and Director of Master of Science in Digital Marketing Program
Stacy Schwartz is an award-winning marketing professor at Rutgers Business School and the founding director of its fully online Master of Science in Digital Marketing program. She enthusiastically brings 25+ years of digital marketing industry experience into the classroom, developing and teaching courses related to marketing principles, digital marketing, and...
Who Should Attend
If you are a seasoned marketer well versed in digital platforms, this is a chance to review new tools in the market to refresh your strategy, as well as improve how you measure success. If you are new to this space, you will benefit from the comprehensive discussion of metrics, tools, trends, and best practices in this ever-evolving space.
Managers who lead teams or partner with outside providers will be better able to set goals and measure outcomes, and articulate that success across the organization. Marketing executives who partner with sales, HR, or others running their own initiatives will be able to more efficiently coordinate efforts to drive greater efficiencies.
Curriculum
Featuring 10 modules (each covered in 3.5 hours), this program will address the most pertinent topics driving digital marketing success in the industry today. A sampling of these topics include:
- Techniques for growing your search engine rankings and managing paid search campaigns
- Popular digital marketing tactics throughout the online sales funnel
- 26 key measurements to mastering web analytics, as well as how to construct key performance indicators (KPIs) for your business needs
- How to manage organizational change to improve digital marketing
- Ways in which digital innovation will change the future of marketing (Internet of Things, wearable devices, and the like).
Questions about this program?
Please contact Christina Murphy, Program Manager at (848) 445-9243 or cmurphy@business.rutgers.edu.