Has Social Media jumped the shark?

Recently, our Rutgers Business School Executive Education team spoke with Mark W. Schaefer, Executive Director, Schaefer Marketing Solutions. Mark is the author of  several best-selling business books including The Tao of Twitter (2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), The Content Code (2015), and KNOWN (2017). He is a globally-recognized speaker, business consultant, author and member of our Rutgers Business School faculty team.  Mark leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing program.  In this video, Mark shares his thoughts on whether Social Media is “here to stay” or has “had its day”.