RBS Online Marketing Program

Rutgers Business School- Newark is now offering the Bachelor of Science in Marketing fully online. This fully AACSB accredited  program is intentionally created to address the need for a larger talent pool of marketing experts. Students must take at least 18 major credits beyond the school core, including 9 credits of the required courses and at least 9 credits of electives.

This major helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. The program provides high-quality education for marketing majors at an affordable expense and allows students to access the exciting job market in the NY, NJ, and CT tri-state area.  With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

Career Paths

Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers, and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments. They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business.

Rutgers Business School students graduate from the marketing program with a strong business foundation and are well prepared to enter the job market.

Sample Occupations

• Advertising Account Executive
• Development Officer
• Insurance Agent Promotion
• Market Research Analyst
• Media Planner
• Public Relations Director

Tuition and Fees

Tuition for the Online Marketing Program located on this University Site can be found by looking at the Rutgers University-Newark tab and selecting the “Undergraduate Tuition & Fees Rates.” As of Fall 2024, students in our online programs pay a flat rate whether they are in or out of the state of New Jersey, and do not pay the same student and school fees as on campus students.  As a result, students in online programs are not eligible to take in-person classes at Rutgers University and are limited to online courses only.