Marketing for Decision Making/Marketing Management
Incorporates foundational concepts combined with the latest marketing tools that impact customer perceptions, purchase decisions, brand positioning and loyalty, consumer behavior, segmentation, and targeting. These key concepts, as well as the marketing mix elements (the four P’s), are incorporated into a long-term, highly competitive team marketing decision simulation as well as in-course exercises and case studies. This core marketing course is the foundation for marketing electives offered in the fourth semester that include Marketing Strategy, Digital Marketing Analytics, Brand Management, and Marketing Research.
