Marc Kalan - The Essence of Marketing

Marc Kalan, associate professor of professional practice in the Marketing department at Rutgers Business School, speaks with Paul Feith on the Mission Matters Podcast about the unalterable core of marketing principles.

Kalan, a marketing veteran and distinguished educator, delves into facets of marketing beyond mere product focus. He discusses his extensive background in the marketing industry and how he leverages that experience in his role as an educator at Rutgers Business School. Kalan elaborates on the importance of understanding consumer behavior and using that insight to create relevant marketing solutions, while emphasizing the dynamic, ever-changing nature of the market. 

The Mission Matters Podcast features successful, mission-driven leaders committed to creating a positive change in the world. The mission of this channel is to inspire other leaders by providing industry insights, new ideas, and inspiring stories from professionals.

Watch the 45-minute podcast with subtitles: https://www.youtube.com/watch?v=joZS1DIrLmc