Defining the Mini-MBA
Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.
Upcoming Classes
Overview
Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a clear understanding of their value in the market.
Simultaneously, the opportunities and tools available have not only vastly expanded across traditional and modern channels; they are integrated and interdependent. In similar fashion, the roles and responsibilities of those who drive these initiatives have moved beyond the strict purview of the marketing team. From IT professionals to sales teams, participation in marketing activities is often varied across organizational lines.
Marketing and brand leaders who want to ensure success understand their decisions cannot be made with a siloed team; companywide cooperation and coordination are vital. Our Mini-MBA: Brand Development and Marketing Communications will help you approach marketing from a holistic, cross-functional, and customer-centric perspective, while sparking ideas to effectively share your brand story.
Program Benefits
- Unique opportunity to learn at a renowned university in an online format that is always accessible.
- Curriculum designed for real-world application by industry leaders with practical experience, and unique access to experts that will expand your network.
- A rigorous university environment that results in a program certificate and digital badge as well as Rutgers Business School credits applicable toward future education goals.
Program Outcomes
- Be a more effective manager, and learn how to work with various internal departments and external partners to maximize brand resources and make effective budget allocation decisions.
- Develop a communications plan that builds consistency across channels.
- Assess how to optimize your media investment.
- Learn the ways in which to create and execute a brand marketing plan that links consumers’ new path to purchase with your brand’s business objectives.
Along with mastering new skills, our Mini-MBA credential comes with:
Certificate
Digital Badge
Credits
Alumni Spotlight
Sabrina Pelz is Marketing Manager at the German-based start-up Mom Hunting, which strives to create an optimal match between qualified “career moms” and suitable companies. There, Sabrina is helping the business build its communications and brand development processes, ensuring that her clients’ skills are best aligned with prospective employers’ needs, while also assisting those companies in diversifying their managerial-level staff.
Faculty Spotlight
Carole Walker
RBS Executive Education Lecturer
Carole Walker is President of Integrity Marketing & Media, which provides strategic marketing consulting in all areas of brand and corporate marketing innovation, agency management, and integrated marketing communications for clients such as Johnson & Johnson, Novartis, JustBorn Quality Confections, Oscar Healthcare, Time Inc., and NBC Universal.
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Who Should Attend
- Mid-level to senior executives who are responsible for leading or implementing marketing plans and strategies
- Brand managers or directors responsible for driving brand growth and/or product management
- Upper-level managers and executives in a marketing or sales role, whether specific to advertising, media, promotions, public relations, and customer success
- Executives looking to keep current with the latest marketing trends, including those seeking new managerial positions
Curriculum
Comprised of 10 modules, this program dives into:
- Brand development and differentiation
- Integrated marketing communications essentials
- Customer research and insights
- Distribution of your message in a complex media landscape
- Digital marketing trends
and more!
Questions about this program?
Please contact Christina Murphy, Program Manager at (848) 445-9243 or cmurphy@business.rutgers.edu.