2024 RBS Marketing Summit: AI in Marketing – Beyond the Buzz

An educational and networking event for Rutgers Business School students to learn from industry experts about the practical applications of AI in marketing.

22 Nov

Price: FREE

Fri, Nov 22, 2024

8:30AM - 4:30PM EST

1 Washington Place, Newark, NJ 07102

The 6th annual RBS Marketing Summit will cut through the hype to reveal how artificial intelligence will impact your marketing career. We’ll dive deep into the practical applications of AI in marketing - including innovative advertising, personalized customer experiences, useful tools, and more – equipping you with the knowledge, skills, and ethical considerations to excel in this rapidly evolving landscape. Expert sessions will also arm you with hands-on prompt engineering and job search skills you can use today to boost your career success. Don't miss this chance to gain a competitive edge and transform your understanding of AI overall, and its opportunities for marketing.

This event is SOLD OUT. Please email themarketingsummit@business.rutgers.edu to gain access to the Zoom link.

Speaker Biographies

Agenda

TIME	TOPIC
8:30 - 8:55 am	Breakfast
8:55 - 9:00 am	Welcome remarks by our Summit Emcee, Maitri Taneja
9:00 - 9:10 am	Opening remarks by Rutgers Business School Dean Lei Lei, Ph.D.
9:10 - 9:20 am	Remarks by Chan Choi, Ph.D., Chair of the Marketing Department
9:20 - 9:55 am	Morning Keynote – How AI Will Revolutionize the Future of Marketing Mike Kaput, Chief Content Officer at Marketing AI Institute, Co-Author of “Marketing Artificial Intelligence,” and Co-Host of “The AI Show” Podcast
9:55 - 10:35 am	Panel #1 – Advertising’s AI Transformation Ron Amram, Senior Director, Global Media, Mars Divya Kaur, VP Marketing Sciences, IPG Kinesso / Mediabrands Moderator: Madhavi Chakrabarty, Assistant Professor of Professional Practice - Marketing, Rutgers Business School
10:35 - 10:55 am	Networking Coffee Break
11:00 - 11:40 am	Panel #2 – Content Creation in the Age of AI B.L Ochman, Marketing Strategist and AI Trainer Steve Jones, Founder and CEO, pocstock Moderator: Mark Burgess, President & CMO, Blue Focus Marketing and Marketing Lecturer, Rutgers Business School
11:40 am - 12:20 pm	Panel #3 - Elevating the Customer Experience with AI Michael Habib, Associate Director, Conversational Experiences & AI, Verizon Clarence Lee, Co-Founder, Eisengard AI Moderator: Ray Beharry, Senior Product Marketing Manager, IBM and Marketing Lecturer, Rutgers Business School
12:20 - 1:20 pm	Lunch
1:20 - 1:55 pm	Midday Keynote - The Future of Search Michael Sondak, Senior Vice President, North America Head of Search, Omnicom Media Group
1:55 - 2:40 pm	Workshop – Harness AI’s Marketing Power with Effective Prompts Jeff Minsky, VP, AI and Marketing Futures, the Association of National Advertisers (ANA)
2:40 - 3:00 pm	Networking Break
3:05 - 3:55 pm	Panel #4 – Leverage AI to Land Your Next Job Tara Chiari, Assistant Director, Career Services – Pace University and Adjunct Professor, Career Management for the MBA Candidate, Montclair State University, The Feliciano School of Business Joseph Groot, Head of Commercial, VMock Salil Pande, Founder & CEO, VMock Jeremy Schifeling, Founder, The Job Insiders Moderator: James King, Senior Director, RBS Office of Career Management and Assistant Professor of Professional Practice - Supply Chain Management, Rutgers Business School
3:55 - 4:30 pm	Afternoon Keynote – Using AI Responsibly Talib Morgan, Founder, Global Institute for the Panel for Advancement of Emerging Technology and Innovation (GIAETI)