An educational and networking event for Rutgers Business School students to learn from industry experts about the practical applications of AI in marketing.
The 6th annual RBS Marketing Summit will cut through the hype to reveal how artificial intelligence will impact your marketing career. We’ll dive deep into the practical applications of AI in marketing - including innovative advertising, personalized customer experiences, useful tools, and more – equipping you with the knowledge, skills, and ethical considerations to excel in this rapidly evolving landscape. Expert sessions will also arm you with hands-on prompt engineering and job search skills you can use today to boost your career success. Don't miss this chance to gain a competitive edge and transform your understanding of AI overall, and its opportunities for marketing.
Agenda
| TIME | TOPIC |
| 8:30 - 8:55 am | Breakfast |
| 8:55 - 9:20 am | Welcome & Opening Remarks |
| 920 - 9:55 am | Morning Keynote – How AI Will Revolutionize the Future of Marketing |
| 9:55 - 10:35 am | Panel #1 – Advertising's AI Transformation |
| 10:35 - 10:55 am | Networking Coffee Break |
| 11:00 - 11:40 am | Panel #2 – Content Creation in the Age of AI |
| 11:40 - 12:20 pm | Panel #3 - Elevating the Customer Experience with AI |
| 12:20 - 1:20 pm | Lunch |
| 1:20 - 1:55 pm | Midday Keynote – The Future of Search |
| 1:55 - 2:40 pm | Workshop – Harness AI’s Marketing Power with Effective Prompts |
| 2:40 - 3:00 pm | Networking Break |
| 3:05 - 3:55 pm | Panel #4 – Leverage AI to Land your Next Job |
| 3:55 - 4:30 pm | Afternoon Keynote – Using AI Responsibly |
Price
This event is free.