What is “Outside-In” Marketing?

Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, Senior Strategist at Converseon and Founder of Biznology. He is the author of the acclaimed book on internet marketing, Do it Wrong Quickly, the best-selling book Search Engine Marketing and the co-author of the newly released Outside-In Marketing: Using Big Data to Guide your Content Marketing. Mike leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing program. In this video, we discussed why traditional marketing has become less effective and why modern marketers must learn the language of their customers using social media listening tools, search and data analytics to build messages that will resonate with their target audience.