What is the Biggest Misconception in Search Marketing?

Recently, our Rutgers Business School Executive Education team spoke with Tim Peter, founder of Tim Peter & Associates. An expert in online marketing and e-commerce strategy, Tim focuses on web analytics, content strategy and the integration of social media and search engine marketing.  Tim leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Social Media Marketing program.  In this brief video, we discuss one of the biggest challenges and misconceptions in search marketing today.