Business Insights - Interview with Can Uslay Regarding the Global Rule of Three

Erich Toncre, Director of Marketing Education interviews Can Uslay, Professor and Vice Dean for Academic Programs and Innovations at Rutgers Business School regarding his recent book The Global Rule of Three: Competing with Conscious Strategy. Professor Uslay explains the rule of three and discusses the competitive strategies that each company can utilize depending on its market position. He provides vivid examples from retail (Bed Bath & Beyond), automotive (GM, Ford, Chrysler, Tesla), food delivery platforms (Grubhub, DoorDash, Uber Eats), and personal computer industries (HP, IBM, Lenovo). Professor Uslay explains the differences between generalists and specialists and the different strategies they should utilize. Uslay also explains the new triad: China, USA, India. The Global Rule of Three: Competing with Conscious Strategy, by Jagdish Sheth, Can Uslay, and Raj Sisodia (2020) Palgrave Macmillan | https://www.amazon.com/Global-Rule-Three-Competing-Conscious/dp/3030574725 

Listen to a conversation with Martin Reeves, Chairman of the BCG Henderson Insitute.  The authors discuss insights from their new book, and also reflect on Bruce Henderson’s original thinking on The Rule of Three and Four.