Rutgers is ranked No. 2 among online graduate marketing programs

Among online master's programs in marketing offered at public universities, Rutgers Business School is No. 2 in the country, according to a new ranking from U.S. News and World Report.

The ranking of Rutgers Business School's Master of Science in Digital Marketing was included in the U.S. News and World Report's 2024 “Best Online Master's in Business Programs (non-MBA) which assessed a total of 213 graduate-level online programs in the nation. Rutgers also ranked No. 1 for its online accounting programs -- Master of Accountancy in Governmental Accounting and Master of Accountancy in Professional Accounting -- and No. 2 for its online Master of Science in Supply Chain Management Program. 

In assessing the online programs, U.S. News & World Report measured student engagement, 30%; peer assessment, 25%; faculty credentials and training, 15%; student excellence, 15%; services and technologies, 15%.

Stacy Smollin Schwartz, assistant professor of professional practice and director of the Master of Science in Digital Marketing program, brings 20+ years of industry experience into the classroom. “Our students consistently tell me that they feel more confident and better equipped to thrive in their careers thanks to the MSDM program,” she said. “This ranking is a testament to the hard work and dedication of our faculty, staff, and students, and we are thrilled to see their efforts recognized on a national level.”

Rutgers Business School ranked No. 6 overall in the U.S. for its online master's programs and No. 2 nationally for best online graduate business degree programs that help veterans. [see full rankings]. The new ranking puts Rutgers in the No. 4 spot among public business schools with similar online programs and No. 2 among Big Ten business schools.

The Rutgers Master of Science in Digital Marketing is a fully online, AACSB-accredited program intentionally created to address the need for a larger talent pool of digital marketing experts. The in-depth, dynamic, 30-credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

The curriculum offers foundational marketing courses modernized for the digital world and tactical digital marketing courses covering the latest tools and tactics you need to know. This program provides flexibility while maintaining the high-quality standards RBS online programs are known for. The program can be completed in 9-12 months or over a maximum of 4.5 years. While there are no set meeting times, the courses are designed with weekly deadlines and opportunities to work with classmates.

Mobile devices, social media platforms, and emerging technologies have dramatically changed how people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.

To learn more, register for an upcoming M.S. in Digital Marketing virtual info session or open house event.