Kristina Durante

Research Director of the RBS Center for Women in Business

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Kristina Durante is Professor I of marketing, Marketing Department Acting Chair, and the marketing Ph.D. program coordinator at Rutgers Business School. Kristina is a social psychologist interested in the biology of decision-making.

Her research lies at the intersection of social psychology, evolutionary biology, and consumer decision-making. Kristina’s research program focuses on how our evolved biology (ancestral ecology and internal physiological systems) and our modern social environment interact to influence behavior.

Kristina’s areas of expertise include women’s consumer choice and luxury spending, family consumer decisions, hormones and behavior, and the psychological consequences of ambiguity.

Her work integrates knowledge from biology with diverse areas of psychology and marketing. By considering the deep historic forces that continue to shape modern ...