Gabriela Tonietto

Gabriela Tonietto joined Rutgers Business School as an Assistant Professor of Marketing in 2017. Tonietto holds a Ph.D. in Marketing and a B.S.B.A. both from Washington University in St. Louis. Her research interests include time perception and consumption, scheduling, and experiential enjoyment. Tonietto’s research provides implications for helping consumers to make better decisions about their time as well as for marketers looking to improve consumers’ experiences. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology and has been featured in such media outlets as The New York Times, The Washington Post, The Huffington Post, TIME, and Health.

Academic degrees

Ph.D., Washington University in St. Louis; Marketing

B.S.B.A., Washington University in St. Louis

Professor Tonietto on the relationship between scheduled appointments and our perception of time

Media Mentions

LADDERS, A professor says spending your time this way can improve happiness overall, Gabriela Tonietto

Tuesday, September 07, 2021

U.S. News & World Report, Feel Guilty About 'Useless' Leisure Time? Your Mental Health Might Suffer, Gabriela Tonietto

Thursday, August 26, 2021

The Wall Street Journal, Tricks for Making a Vacation Feel Longer—and More Fulfilling, Gabriela Tonietto

Wednesday, August 25, 2021

Rutgers Today, Believing Leisure Is Wasteful Reduces Happiness, Gabriela Tonietto

Monday, August 23, 2021

Daily Mail, Anticipating a fun event can warp your sense of time, Gabriella Tonietto

Thursday, May 27, 2021

Publications

Tonietto, Gabriela N., Eric VanEpps, Selin A. Malkoc, and Sam J. Maglio (2022), “Time Will Fly During Future Fun (But Drag Until Then),” Journal of Consumer Psychology, 32(3), 475-483, https://doi.org/10.1002/jcpy.1247.

Tonietto, Gabriela N., Selin A. Malkoc, Rebecca Walker Reczek, and Michael I. Norton (2021), “Viewing Leisure as Wasteful Undermines Enjoyment,” Journal of Experimental Social Psychology, 97, 104198, https://doi.org/10.1016/j.jesp.2021.104198.

Tonietto, Gabriela N., and Alixandra Barasch (2021), “Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time,” Journal of Marketing, 85 (6), 83-100, https://doi.org/10.1177%2F0022242920944388.

Malkoc, Selin A. and Gabriela N. Tonietto (2019), “Activity versus Outcome Maximization in Time Management,” Current Opinion in Psychology, 26, 49-53, https://doi.org/10.1016/j.copsyc.2018.04.017.

Tonietto, Gabriela N., Selin A. Malkoc, and Stephen M. Nowlis (2019), “When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time,” Journal of Consumer Research, 45 (5), 1085-1102, https://doi.org/10.1093/jcr/ucy043.

Tonietto, Gabriela N., and Selin A. Malkoc (2016), “The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In,” Journal of Marketing Research, 53 (6), 922-936, https://doi.org/10.1509%2Fjmr.14.0591.

Dissertations Supervised

Name: Aksu, Gunben

Graduation Date: 2021/October