Carole Irgang is a C-Suite marketing professional having held positions at global agencies, global marketing organizations and and as co-founder of marketing consultancy, Red Shoes Marketing.
Carole is a results-oriented business leader who has built and reinvigorated some of the world’s great brands including Pantene, Barilla Pasta, Godiva, Sabra, Hummus, Avon, Downy Fabric Softener, Kraft Foods, and GoDaddy and PepsiCo.
Carole has held senior leadership roles at several global marketing organizations including GoDaddy and Kraft Foods and IBM. For PepsiCo Carole built a first of its kind industry end to end marketing platform capability which has received the ANA Genius Award, the SAMMY Product of the Year Award and the PepsiCo CEO Innovation Award for organizational impact and transforming marketing. At GoDaddy, Carole was tasked with reinventing the brand and creating a consumer-focused marketing organization. In addition to creating one of their most successful business driving Super Bowl campaigns in less than 10 weeks, Carole also led the company transformation to a consumer-first organization.
As the SVP of Integrated Marketing Communications at Kraft Foods, Carole was an agent for change driving an aggressive innovation agenda and elevating marketing acumen across the company. In addition to overseeing advertising, media, digital, promotions & packaging for the company globally, Carole created the first ever Marketing Innovation Fund, Digital Hot House Program, Innovation Immersions and led the corporate efforts to globally re-brand Kraft.
As an Executive Vice President at Grey Worldwide & MediaCom, Carole helped some of the world’s largest marketing companies like P&G, 3M, and Novartis develop smart, relevant and compelling business and advertising ideas for their products.
Her expertise in brand marketing strategy, brand identity, and communications strategy cuts across product categories from Beauty to Feminine Care, Food to Pharmaceuticals and Household Products to Snacks & Beverages and Technology and Industrials.
Carole was named a Woman to Watch by Ad Age. Today Carole sits on the Advertising Educational Foundation Board.
Carole is an active mentor to young professionals, is an advisor to Next Gen HQ the leading young entrepreneur's platform and believes giving back is essential to help build the next generation of great marketers.
