Smart Business Plan Workshop

The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 5 hour increments over 4 weeks. The Winter workshop cycle is offered on Fridays and the Spring workshop cycle is offered on Saturdays. Both will be conducted virtually via the ZOOM video conferencing platform. All the essential steps will be covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; marketing and sales planning, and financial projections and reports. At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.

A CERTIFICATE OF COMPLETION is issued after participating in all 20 hours of the Smart Business Plan Writing Workshop.

Winter session cost is $29. Spring session cost is $50. Costs include:

• Training manual
• Resources and assignments via Google Classroom
• Individualized attention with experienced trainers/presenters
• Step by step online tutoring and counseling

The Workshop will cover:

• Week 1 - Executive Summary & the Organization Plan
  
  Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Structure; Management Team; Management Team Gaps; Personnel Plan
• Week 2 - Understanding Market Research & Developing a Marketing Plan
  
  Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones
• Week 3 – Business Plan Financials (Part I)
  
  Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios
• Week 4 - Business Plan Financials (Part II)
  
  Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements.