Breakthrough Business Thinking: Are free social media listening tools worth it?

The Rutgers Business School Executive Education team recently spoke with Mike Moran, senior strategist at Converseon and founder of Biznology. He is the author of the acclaimed book on internet marketing, “Do it Wrong Quickly,” and the best-selling book, “Search Engine Marketing” as well as the co-author of the newly released, “Outside-In Marketing: Using Big Data to Guide Your Content Marketing.” Moran leads many sessions in our portfolio of programs, including the “Social Listening” module in the upcoming Mini-MBATM: Social Media Marketing. In this video, we discussed some of the benefits of using free social media monitoring tools to track engagement, listen to customers and monitor a crisis.

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders. We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.