Marketing Fundamentals: Digital vs. Traditional
Choose between digital & traditional marketing strategies to optimize your business brand, visibility & engagement with customers .
Marketing Fundamentals: Digital vs. Traditional
Fundamentals of Marketing include traditional and digital marketing strategies. Traditional marketing typically consists of any promotional materials that appear offline to engage target audience in physical locations. Marketing materials are in places where audience is more likely to see, hear or interact with them e.g., TV commercials; print & radio ADs; billboards; flyers; events & direct mail campaigns. Digital marketing is all online. It includes Promoting brands, products, and services online and through mobile applications to engage with customers/clients. Online advertising is just the tip of the iceberg, businesses must dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business. That's what you will learn in this webinar.
Contact
If you have any further questions, please contact Monique Watson at monique.watson@business.rutgers.edu.
Price
This event is $45.00.