Curriculum for Marketing Major
Students must take at least 18 major credits beyond the school core, including 9 credits of the required courses and at least 9 credits of electives.
Introduction to Marketing (29/33:630:301) is part of the business school core requirements and is required for all students.
(Note: 29 is Newark code; 33 is New Brunswick code.)
Required Courses
(9 credits)
| Course # | Title | Credits |
|---|---|---|
| 29/33:630:374 | Consumer Behavior | 3 |
| 29/33:630:385 | Marketing Research | 3 |
| 29/33:630:452 | Marketing Strategy | 3 |
Electives
(9 credits)
| Course # | Title | Credits |
|---|---|---|
| 29/33:630:482 | Advertising Strategy | 3 |
| 29/33:630:370 | Business-to-Business Marketing | 3 |
| 29/33:630:486 | Independent Study in Marketing | 3 |
| 29/33:630:371 | International Marketing | 3 |
| 29/33:630:363 | Introduction to Advertising | 3 |
| 29/33:630:428 | Marketing and Society | 3 |
| 29/33:630:490 | Marketing Internship | BA |
| 29/33:630:369 | New Product Planning | 3 |
| 29/33:630:368 | Retail Marketing | 3 |
| 29/33:630:401 | Sales Process | 3 |
| 29/33:630:372 | Services Marketing | 3 |
| 29/33:630:xxx | Special Topic: Brand Management | 3 |
| 29/33:630:xxx | Special Topic: Digital Marketing | 3 |
| 29/33:630:xxx | Special Topic: Pricing | 3 |
Contacts
Curriculum: Shen Yeniyurt at yeniyurt@business.rutgers.edu
