Marketing Major Overview

The Field

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career opportunities in marketing are quite extensive and diversified. Many marketing positions give a considerable amount of discretion to people early in their careers. A marketing career is excellent preparation for a path to top management positions which are responsible for creating and guiding the messaging in all types of organizations.

Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and industrial sales positions. Frequently, marketing consultants, marketing research directors, and marketing professors have earned Ph.D. degrees in marketing or related subjects.

The Marketing major provides students the opportunity to develop skills that enable them to function in different marketing roles while working closely and effectively with other business functions. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

 

Career Paths

Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments. They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business.

Rutgers Business School students graduate from the marketing program with a strong business foundation and are well prepared to enter the job market.

Sample Occupations

  • Advertising Account Executive
  • Development Officer
  • Insurance Agent Promotion
  • Market Research Analyst
  • Media Planner
  • Public Relations Director

 

Compensation

According to the 2012 U.S. Bureau of Labor Occupational Outlook Handbook, bachelor’s degree candidates in marketing received offers with a median salary of $60,000.

 

Curriculum and Course Descriptions

This major is managed by the Marketing Department.