Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis and insights to stay informed and inspired. But how does an instructor – any instructor – stay 20 minutes ahead of executives working in marketing, advertising, branding, communications, or sales?
These participants think of the team of top industry experts teaching these courses as their resource for everything from high-level insights to deck-ready stats to useful tools. They want to see the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns —across industries, platforms and audiences.
I often joke that the course content delivered with their Apple iPad should come with an advisory: best if used before the next Google algorithm update or Facebook change. But to the participants of these Mini-MBA programs the shelf life of their Digital Marketing or Social Media Marketing courses is no laughing matter. More ›
In a guest blog, Terry Seamon, an Essential Management Skills instructor with Rutgers Business School Executive Education, writes that every organization is looking to improve and some want to transform themselves into a high performance organization. "Who better to help with this than someone from the 'front lines' of change?" Seamon writes. "Someone who is a living, breathing veteran of transformation and change?" More ›
"The most successful digital marketing professionals are not necessarily the ones who are the most strategic or have the best ideas," Callinan writes in her blog, "but rather the ones who are able to help an organizational leader understand how to use social media to achieve both their personal career goals as well as the goals of the organization." More ›
When teaching entrepreneurship I tell my students, regardless of what business it is they intend to start, they have 3 primary jobs as an entrepreneur. JOB #1 – IDENTIFY and Mitigate Risk, JOB #2 – Relentless Self Promotion, JOB #3 – Don’t run out of CASH! More ›
Chrishan Wright, who has worked in government relations and marketing since 1996, was able to turn her first unemployment experience into media content on downsizing for MSNBC and a blog featured on...
Attendees of SEO for PR Update: Boost Buzz, Brand and Web Traffic with New Search Engine Marketing Tips will learn how to create the SEO-rich content, how to find the best keywords, how to use social...