Learn from the Industry Pros.
Updated Curriculum.
Conducting Leading Research.
The Many Roles of Marketing.

Department of Marketing

Undergraduate Degree

Major in Marketing

Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions.  This program provides high quality education for marketing major at an affordable expense and allows students to access the exciting job market in the NY, NJ and CT tri-state area.

 

Graduate Degrees

MBA Concentration in Marketing

Rutgers Business School's Marketing MBA Concentration provides the skills needed to prepare students for executive careers across a spectrum of industry sectors. Rutgers not only provides a solid foundation in marketing strategy, research and consumer behavior, but also offers innovative courses like marketing in the pharmaceutical industry, customer relationship marketing, database marketing, and retail marketing developed to put you at the forefront of a rapidly changing industry. Close to the many top companies and marketing agencies in New Jersey, New York City, Philadelphia and Washington, D.C., an MBA in marketing from Rutgers provides excellent job opportunities with the best corporations in the northeast. The Rutgers Marketing MBA is offered at two campuses: Newark and New Brunswick. More than a third of MBA students graduate with a marketing concentration. In addition to the Full-Time or Flex core MBA curriculum requirement, candidates seeking a marketing concentration must complete a combination of courses as electives.

 

MBA Concentration in Marketing Research Insights and Analytics

Rutgers Marketing Research Insights and Analytics (MRIA) program aims beyond training marketing research analysts. As an MBA concentration, it seeks to connect the academics and the industry by educating future marketing intelligence professionals who can fully utilize analytical insights gained from marketing research and shape business decisions in challenging environments.  Our educational goal is to develop in students an integrated skill set that will (a) allow graduates to immediately contribute as business-oriented marketing research practitioners, and (b) prepare them to face a wide range of business challenges and opportunities throughout their diverse careers.

 

PhD in Marketing Science

This program is offered by the Marketing Department in cooperation with faculty at Rutcor and at the New Jersey Institute of Technology.