Department of Marketing
Major in Marketing
Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. This program provides high quality education for marketing major at an affordable expense and allows students to access the exciting job market in the NY, NJ and CT tri-state area.
- Learn more about the Marketing Major (Newark)
- Learn more about the Marketing Major (New Brunswick)
- (PDF) Marketing Major factsheet
MBA Concentration in Marketing
Rutgers Business School's Marketing MBA Concentration provides the skills needed to prepare students for executive careers across a spectrum of industry sectors. Rutgers not only provides a solid foundation in marketing strategy, research and consumer behavior, but also offers innovative courses like marketing in the pharmaceutical industry, customer relationship marketing, database marketing, and retail marketing developed to put you at the forefront of a rapidly changing industry. Close to the many top companies and marketing agencies in New Jersey, New York City, Philadelphia and Washington, D.C., an MBA in marketing from Rutgers provides excellent job opportunities with the best corporations in the northeast. The Rutgers Marketing MBA is offered at two campuses: Newark and New Brunswick. More than a third of MBA students graduate with a marketing concentration. In addition to the Full-Time or Flex core MBA curriculum requirement, candidates seeking a marketing concentration must complete a combination of courses as electives.
MBA Concentration in Marketing Research Insights and Analytics
Rutgers Marketing Research Insights and Analytics (MRIA) program aims beyond training marketing research analysts. As an MBA concentration, it seeks to connect the academics and the industry by educating future marketing intelligence professionals who can fully utilize analytical insights gained from marketing research and shape business decisions in challenging environments. Our educational goal is to develop in students an integrated skill set that will (a) allow graduates to immediately contribute as business-oriented marketing research practitioners, and (b) prepare them to face a wide range of business challenges and opportunities throughout their diverse careers.
- Learn more about the MBA in Marketing Research Insights and Analytics
- (PDF) Marketing Research Insights and Analytics Concentration factsheet
PhD in Marketing Science
Rutgers Mini-MBA™ programs bring practitioners from different organizations and industries together in a rich and diverse learning environment, designed to develop skills and capabilities through the powerful combination of expert class instruction and peer interaction. Participants can earn a variety of credits and certifications from Rutgers Business School Executive Education programs, including academic graduate credit from Rutgers Business School.