Mark Burgess

Mark Burgess is a distinguished marketing executive, educator, author, and global speaker. His leadership on Madison Avenue at McCann in New York and Chicago saw him spearheading major accounts for industry giants like L’Oreal, Mellon Bank, and Sears. On the corporate side, he held executive roles at AT&T and PricewaterhouseCoopers, where he directed global content strategy. As the founder of Blue Focus Marketing, he has consulted for top-tier companies such as IBM, AT&T, LinkedIn, and Wharton. 

Mark is a Marketing Professor at Rutgers Business School.  In addition to his focus on Rutgers Executive MBA, The Powerhouse, Mark has taught an extensive array of MBA and EMBA courses in his career including other leading universities.

Mark is a best-selling author.  His literary contributions, including The Social Employee (McGraw-Hill) and The New Marketing: How to Win in the Digital Age (SAGE), illuminate the intricate pathways of modern marketing.  The book is a celebrated academic resource, adopted by including Harvard Business School and the UNC Kenan-Flagler Business School in their MBA and EMBA curricula. Mark was published in the inaugural edition of Rutgers Business Review – “Shaping the Future: The New Social Ecosystem.”  He was also published in Harvard Business Review Italia:  “Piloting the Future of Social Business.”  

Mark’s voice also graced the prestigious TEDx stage.  At TEDxNavesink, he unraveled the intricate tapestry of “The Rise of the Social Employee,” weaving his insights into a narrative that continues to inspire a generation of professionals and thinkers alike.   As a two-time course author for LinkedIn Learning, Mark’s Integrated Marketing Strategies course has been completed by over 90,000 learners.  Mark is also a contributor to the Wharton Future of Advertising 2020 program. 

Mark Burgess's journey is defined by relentless innovation and a deep passion for teaching. Every chapter of his career reflects his unwavering dedication to pushing boundaries, advancing the marketing field, and preparing for the next era of AI in marketing.