Course Descriptions
- Accounting (010)
- Administrative Sciences (011)
- Entrepreneurship (382)
- Finance (390)
- Business Environment (522)
- Management and Global Business (620)
- Management Science and Information Systems (623)
- Marketing (630)
- Supply Chain and Marketing Science (799)
29:010:203 - (3 cr)
Introduction to Financial Accounting
Introduction to the theoretical structure of accounting and methods and procedures necessary to achieve effective financial reporting. Overview of the balance sheet, income statement, and statement of cash flows. Includes complete treatment of the accounting cycle; asset, liability, and equity accounts; and introduction to consolidated financial statements.
29:010:204 - (3 cr)
Introduction to Managerial Accounting
Fundamental principles of cost and managerial accounting applied to manufacturing and service enterprises. Includes an introduction to cost behavior, managerial decision models, cost and budgetary planning and control, standard costing, analysis of variance, job order and process costing systems, cost allocation, and responsibility accounting. Introduction to the new manufacturing environment, including activity-based costing.
Prerequisite: 29:010:203
29:010:304 - (3 cr)
Cost and Quality Management
In-depth coverage of the new manufacturing environment; activity-based costing, cost and quality management, material resource planning, and strategic performance measures.
Prerequisite: 29:010:204
29:010:305,306 - (3 cr)
Intermediate Accounting I, II
Advanced application of accounting principles to the accounting and reporting of asset, liability, and equity accounts and financial statements. Includes coverage of professional pronouncements related to proper reporting and disclosure of financial information. The conceptual framework of accounting, current and noncurrent assets and liabilities, stockholders' equity, leases, pensions, earnings per share, deferred taxes, and stock options are included.
Prerequisite: 29:010:204 (29:010:305 for Intermediate Accounting II)
29:010:319 - (3 cr)
Business Law I: Introduction to Business Law and Government Regulation
Topics include an introduction to the legal framework of business and the law of contracts and negotiable instruments. Extensive coverage of government regulations relating to the environment, consumer protection, hiring practices, and occupational safety.
29:010:320 - (3 cr)
Business Law II: Uniform Commercial Code
Topics include torts, personal property, bailments, contract law, commercial paper, and secured transactions under the Uniform Commercial Code. Coverage of partnerships and corporations, bankruptcy, agency principles, insurance, real property, and estate matters.
29:010:330 - (3 cr)
Applied Financial Accounting
Combines a study of the theory, rationale, and objectives of corporate financial reporting with a study of current reporting principles. The aim is to develop a realistic understanding of the strengths and weaknesses of financial reporting, particularly from the view¬point of the consumer of these reports. Emphasis is placed on the analysis and understanding of financial reports rather than on the mechanics of constructing financial statements. The overall focus of the course is to provide the basics required to read and work with financial statements. As a result, the material will be presented in a manner that provides the participant with a better understanding of the basic concepts (i.e., the big picture) rather than becoming too involved with bookkeeping details. Detailed mechanics of accounting will be used only where they enhance the analysis of financial statements. For finance majors only. Accounting majors will not receive credit for this course.
Prerequisite: 29:010:203
29:010:413 - (3 cr)
Federal Tax I: Fundamentals of Federal Income Taxation
Introduction to basic concepts of federal income taxation as applied to individuals and corporations, including the tax formula, accounting methods, property transactions, income determination, deductions and losses, tax credits, and the alternative minimum tax. Structure of the U.S. tax system and tax law including the tax research process.
Prerequisite: 29:010:305
29:010:414 - (3 cr)
Federal Tax II: Advanced Corporate Issues
In-depth coverage of corporate tax issues, including the tax effects of stock issuance, corporate distributions, redemptions, and corporate liquidations. Overview of tax-free reorganizations.
Prerequisite: 29:010:413
29:010:423 - (3 cr)
Accounting for Business Combinations and Government Accounting
Accounting for mergers and acquisitions, pooling and purchase methods, accounting for goodwill, and the equity method. Foreign subsidiaries and accounting for foreign currency translation and transactions.
Prerequisites: 29:010:305, 29:010:306
29:010:430 - (3 cr)
Auditing
Introduction to the principles and concepts of the audit as an attestation service offered by the accounting profession. Primary emphasis is placed on Generally Accepted Auditing Standards, the role of the CPA/auditor in evidence collection, analytical review procedures and reporting, the CPA/auditor's ethical and legal responsibilities, the role of the Securities and Exchange Commission as well as other constituencies. Audit testing, including statistical sampling, internal control issues, and audit programs are discussed.
Prerequisite: 29:010:306
29:010:445 - (3 cr)
Controllership, Budgeting, and Strategic Planning
Budgeting and forecasting, statement analysis, cash and investment management, strategic planning, product strategy, and establishing corporate policy and procedures. Consideration also given to SEC compliance, leadership, teamwork, and managing in cross-functional environments.
Prerequisites: 29:010:304, 29:010:306
29:010:485 - (3 cr)
Computer-Augmented Accounting
Integration of computerized accounting software with the basic principles and procedures of accrual accounting. Examines the functioning of modern computerized accounting systems. Computer accounting applications include general ledger, accounts receivable, accounts payable, invoicing, payroll, inventory, and job costs. Introduction to internet technology and accounting resources on the internet are provided.
Prerequisites: 29:623:220, 29:010:306
29:010:496 - (BA)
Accounting Internship
On-site accounting position in a corporate or not-for profit organization. By arrangement with the Career Development Center and a RBS Career Management Specialist.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301 and junior standing
29:010:497 - (6 cr) (BA)
Accounting Cooperative
Three credits will count towards accounting elective credit, and 3 credits will count toward free elective credit. Internship program for six months (January to June, or June to December) at a participating corporation. Must complete the Coop Form and consult with an RBS Career Management Specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS Career Management Specialist determine final grade in the course.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing
29:010:498,499 - (BA)
Independent Study in Accounting
Restricted to accounting majors or minors with senior standing. May not be used as a substitute for any departmental requirements. A substantial research project is conducted and a final semester paper is required in order to fulfill course requirements. Prerequisites: Permission of department chair and instructor.
29:011:300 - (2 cr)
Business Forum (Professional Development)
This introductory course in business, concentrating on the majors business students may take, includes business communication skills and regular lectures from experts in various business fields. Focuses on current events and career development skills.
29:382:302 - (3 cr)
Introduction to Entrepreneurship
This course offers a framework for understanding the entrepreneurial process and exposes students to challenges, problems, and issues faced by entrepreneurs who start new businesses. Case study is the principal teaching method, supplemented by lectures, business cases, and guest speakers. Major objectives are for students to learn how to identify and evaluate business opportunities, develop a business concept, assess and obtain the required resources, and manage the growth of new ventures.
29:382:303 - (3 cr)
Managing Growing Ventures
This course offers an overview of running a small business including a discussion of leadership, strategy, marketing, finance, operations, human resources, supplier management, facilities, banking, legal, and regulatory considerations. These topics are integrated and presented in the context of a small business environment. A combination of business case examples and text will be used to supplement lectures, student project work, and guest speakers. The major objectives are for students to learn how to plan and manage the various activities essential for effectively running a small business and how to recognize and avoid the common mistakes made by small business managers.
29:382:310 - (3 cr)
Social Entrepreneurship
The purpose of this course is to examine entrepreneurship as a mechanism for social change, economic development, and community wealth creation. Specifically, we will examine the concepts and practice of social entrepreneurship, through readings, class discussions, and project assignments. Objectives include: learning how to define the social impact of a business in terms of under-served markets, and learning the elements of developing (or creating) a social business model that is sustainable and scalable (i.e., that can have exponential growth and impact).
29:382:340 - (3 cr)
Creativity, Innovation, and Entrepreneurship
This course focuses on teaching you to leverage your intellectual capital by enhancing the innate creativity that we all possess so that you can improve your ability to generate creative ideas. We will do practical exercises to develop your creativity. In addition, we will compare and contrast Asian and Western approaches to creativity so that we may develop a richer understanding of how to be more creative.
29:382:342 - (3 cr)
Urban Entrepreneurship and Economic Development
The purpose of this course is to explore the many dimensions of urban entrepreneurship in the context of economic development through an exploration of the business and policy issues, the use of action research methods, and the development and completion of consulting projects. The location of the course in New Jersey provides a unique opportunity to have the city become a laboratory for student education in the areas of urban entrepreneurship and economic development. Students in this course will be directed to develop urban framed entrepreneurial initiatives suited to foster social and economic development in New Jersey.
29:382:496 - (3 cr)
Entrepreneurship Practicum
The purpose of this course is to give students direct experience, through specific task-oriented projects, in launching, sustaining, or researching entrepreneurial ventures. With assistance from the course instructor and other business mentors, students are expected to develop investment-ready business plans and/or launch new ventures during the semester of this course. Alternatively, students can choose from the available opportunities for internships with a local small businesses or semester-long entrepreneurship case study research projects. This course serves as the culmination of their entrepreneurial courses and allows students to be fully immersed in developing entrepreneurial skills and learning from successful entrepreneurs. Each student will be required to present their work at the end of the semester to a panel of entrepreneurs and academics who will evaluate the quality of their experiential learning and performance on their project.
The finance department frequently adds courses to the finance curriculum. Please refer to our Undergraduate Student Handbook on our website for updates and prerequisite requirements.
29:390:300 - (3 cr)
Financial Econometrics
All finance majors must take Financial Econometrics. Economics majors who are also finance majors may use Introduction to Econometrics (21:220:322).
29:390:315 - (3 cr)
Investments
Introduction and analysis of the dimensions of risk and return. Portfolio theory and its application in the management and performance evaluation of investment portfolios. Equilibrium theories of risk and return-capital asset pricing model and the arbitrage pricing model. Interest rate theory, yield curve, linkage between short-term and long-term rates, credit risk, and interest rate risk. Analysis of individual securities: money market securities, bonds and mortgage-backed securities, common and preferred stocks, and derivatives-futures and options.
Prerequisite: 29:390:329
29:390:329 - (3 cr)
Finance
Financial concepts and methods of analysis. The time value of money and its relation to such concepts as net present value and internal rate of return; principles of valuation and financial markets. The use of capital budgeting, management of cash flow, and working capital management.
Prerequisites: 21:220:102, 21:220:231, 21:355:101
29:390:330 - (3 cr)
Corporate Finance
Issues relating to the financing of capital investments. How financial risk affects the cost of capital and helps determine the capital structure of the corporation. Interactions between investment and financing decisions. The uses of various securities to finance an investment, as well as methods such as lease financing.
Prerequisites: 29:390:329, 21:355:102, 21:220:101
29:390:331 - (3 cr)
Ethics in Finance
This course addresses the ethical dilemmas and conflicts of interest faced in banking, corporate finance, and financial investing. Course materials and discussions address important issues such as fiduciary duties, insider trading, financial reporting, derivative trading, customer deception, churning, bankruptcy, tax evasion, bank lending practices, and the influence of compensation schemes. Throughout the course, frameworks and decision-making tools will be introduced to guide in-class analyses and help individuals manage ethical dilemmas in their own workplaces.
Prerequisite: 29:390:329
29:390:335 - (3 cr)
Corporate Risk Management
Provides a survey of the current practices of businesses in protecting themselves from chance events that threaten their financial assets or their operations.
Prerequisite: 29:390:329
29:390:340 - (3 cr)
Financial Statements and Security Analysis
Techniques for examining and interpreting financial statements to support business and investment decisions. The viewpoints of short-term creditors, long-term lenders, equity investors, and internal management used as the focus of the analysis. Topics include ratio analysis, cash flow forecasting, and security valuation.
Prerequisites: 29:390:315, 29:390:329
29:390:341 - (3 cr)
Financial Planning and Insurance
This course covers the basic concepts of financial planning in both short-term cash budgets and the long term in undertaking investments in assets, paying any resulting debts, and savings toward retirement. The insurance portion deals with protecting these assets covering life insurance, health insurance, property, and liability insurance.
Prerequisites: 29:390:315, 29:390:329
29:390:370 - (3 cr)
Financial Institutions and Markets
Detailed overview of the theory and institutional features of the U.S. financial system; comprehensive review of the U.S. financial markets.
Prerequisite: 29:320:329
29:390:375 - (3 cr)
International Financial Management
Provides a comprehensive review of the international financial markets. Covers a survey of the organization of the international financial markets and institutions, such as the international banking system, equity, and bond markets. The course provides the theoretical underpinnings as to how the structure of the international capital markets impacts the price of financial securities and exchange rates.
Prerequisite: 29:390:329
29:390:386 - (3 cr)
Futures and Options
Introduction to derivatives-futures and options contracts on commodities, interest rates, and equities. Historical development, institutional features, and economic functions of the futures and options markets. Pricing of the contracts. Understanding the role of expectations, arbitrage, and the relationship to their cash market counterparts. Analyzing risk exposures and exploring the hedging and speculative potential of the markets. Implementing and evaluating hedges in commodity, interest rate, and equity markets.
Prerequisite: 29:390:329
29:390:466 - (3 cr)
Estate Planning
This course deals with planning one's future estate so that the maximum assets available go where the individual desires. This includes using trusts to that end and minimizing potential estate taxes.
Prerequisites: 29:390:315, 29:390:329
29:390:467 - (3 cr)
Retirement Planning
This course covers how individuals can save money and looks at corresponding tax implications. It considers all the various retirement plans that are available to individuals and businesses. It then views how the savings are withdrawn to provide income in retirement.
Prerequisite: 29:390:329
29:390:468 - (3 cr)
Analysis of Fixed Income
Explores the investment characteristics, pricing, and risk/reward potential of fixed-income securities. The securities covered include bonds--with and without embedded options; mortgages and mortgage-backed securities together with their derivatives such as collateralized mortgage obligations (CMOs), income-only (IOs) and principal-only (POs) strips; interest rate swaps; and interest rate futures and option contracts. In addition, this course will explore the strategies for investing in portfolios of fixed-income securities.
Prerequisites: 29:390:315, 29:390:329
29:390:469 - (3 cr)
Federal Income Tax for Financial Planning
This course deals with how individuals and firms pay federal income and employment taxes. It covers what is considered income and what can be deducted from income both as an individual and also as a business owner in determining taxes.
Prerequisites: 29:390:315, 29:390:329
29:390:470 - (3 cr)
Security Analysis
This course equips students with the skills and knowledge needed to analyze securities based on the foundations of value investing, which were first taught by Benjamin Graham and David Dodd, and later proven by Warren Buffett's enormous success.
Prerequisite: 29:390:329
29:390:490 - (6 cr) (BA)
Finance Cooperative Education
Three credits will count towards finance elective credit, and 3 credits will count toward free elective credit. Internship program for six months (January to June, or June to December) at a participating corporation. Must complete the Coop Form and consult with an RBS Career Management Specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS Career Management Specialist determine final grade in the course.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing
29:390:494 - (3 cr)
Pension Fund Management
The course describes and analyzes the different retirement vehicles provided by business for employees. In particular, the course describes and analyzes in details the major differences in defined benefit and defined contribution plans, including the tax aspects. Topics also include paths for personal retirements.
Prerequisites: 29:390:315, 29:390:329
29:390:495 - (3 cr)
Special Topics in Investment Banking
Examines the role of investment banker as a financial intermediary, in the areas of financing, issuance of securities, and merger and acquisitions. The course will also cover the art of negotiations and new financial developments. The class is separated into groups for casework. The main purpose of the cases is for the student to learn how to apply theoretical financial concepts to real problems corporations have faced.
Prerequisites: 29:390:315, 29:390:329
29:390:496,497 - (BA)
Finance Internship
On-site finance position in a corporate or not-for-profit organization. By arrangement with the Career Development Center and a RBS Career Management Specialist.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing
29:390:498,499 - (BA)
Independent Research in Finance
Individual research and reading program under the guidance of a member of the department. Prerequisites: Permission of instructor and department chair or dean's office, and senior status.
29:522:334 - (3 cr)
Business, Government, and Society
The legal environment and foundation of the business system and the legal obligations of the individual firm, with an emphasis on regulatory and constitutional laws; relationship among the public policy process, legal and political theory, and ethical issues in business; role of values and ideologies in shaping the business environment; corporate political activities and the roles of competing political interest groups.
Prerequisites: 21:355:101, 21:355:102
Management and Global Business (620)
The management major consists of the business core curriculum (42 credits) and five specialized management courses (15 credits). Two of the management courses are required: 29:620:345 Management of Human Resources and 29:620:325 Organizational Behavior.
29:620:300 - (3 cr)
Principles of Management
This course surveys general management principles and theories and provides bases for understanding the basic knowledge and skill-set required for being an informed employee, an effective team member, and a successful manager in the contemporary work environment. This knowledge and skill-set pertain to every business student regardless of major or personal career plans. Teaching will include lectures, case analyses, experiential exercises, and class discussion.
29:620:325 - (3 cr)
Organizational Behavior
This course builds on the Principles of Management survey course, covering management topics in greater depth and at the individual, group, and organizational levels of analysis. Topics include: interpersonal dynamics, motivation, organizational culture and socialization, communication, and leadership. The course is highly interactive and experiential, providing practical applications and skill-building opportunities.
Prerequisite: 29:620:300
29:620:345 - (3 cr)
Management of Human Resources
Explores traditional (staffing, training, job evaluation, compensation, and benefits administration) and contemporary (organizational change, employee ownership, and cross-cultural and international considerations) issues related to the management of human resources; emphasizes government legislation affecting human resource functions and the linkage between human resource management and firm strategy.
Prerequisite: 29:620:300
29:620:350 - (3 cr)
Negotiations
Examines the major concepts, theories, and processes of negotiation; analyzes the dynamics of interpersonal and intergroup conflict and its resolution in managerial settings; emphasizes the building and practicing of negotiation skills using role-playing exercises.
Prerequisite: 29:620:300
29:620:355 - (3 cr)
Managing Technology
Examines a range of problems in the management of technology, including stimulating creativity and innovation, translating creative ideas into innovative output by the organization, evaluating alternative projects, and developing strategies and structures that support organizational innovation.
Prerequisite: 29:620:300
29:620:367 - (3 cr)
Union-Management Relations
Studies federal and state legislation regulating employers and unions; analyzes union organizing, collective bargaining, and joint union-management committees; examines administration of the labor agreement, including grievance handling and arbitration.
Prerequisite: 29:620:300
29:620:368 - (3 cr)
International Business
The distinctive circumstances of management arising from the conduct of business in more than one country; international monetary system, trade framework, European economic community and regional groups, home and host country policies in international investments, and international agencies; relevant for the conduct of international business and for the management of the international corporation.
Prerequisites: 29:390:329, 29:620:300
29:620:370 - (3 cr)
Managing Diversity in Organizations
Examines the demographic diversity of the U.S. labor force and the challenge it presents to organization managers; treats diversity from the perspective of cultures and subcultures.
Prerequisite: 29:620:300
29:620:375 - (3 cr)
Organizational Design and Change
Describes major perspectives on organizational structures, processes, and culture, and examines models of organizational change; introduces methodologies that facilitate creativity and change at the individual, group, and organizational levels.
Prerequisite: 29:620:300
29:620:410 - (3 cr)
Executive Leadership
The purpose of this course is to assist students in developing their leadership capabilities and to create a framework for developing these capabilities in the future. Leadership is needed at every level and in every position in an organization because of the challenges of the 21st century in which organizations face constant change, the need for innovation that is both frame-breaking and competence destroying, and the need to manage across organizational, cultural, and functional boundaries. Only when all employees are leaders can organizations succeed over the long term. The goal for this course is to help each student in the class learn and develop his or her leadership capabilities.
Prerequisite: 29:620:300
29:620:418 - (3 cr)
Business Policy and Strategy
Capstone course that deals with strategic decision making at the business and corporate levels that determines the competitive advantage of the firm and its short- and long-term performance. Topics include situational analysis, strategy, mergers/acquisitions, strategic alliances, and corporate restructuring.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and senior status
29:620:482 - (3 cr)
Creativity in Business Decision Making
This course focuses on teaching you to leverage your intellectual capital by enhancing the innate creativity that we all possess so that you can improve your ability to generate creative ideas. We will do practical exercises to develop your creativity. In addition, we will compare and contrast Asian and Western approaches to creativity so that we may develop a richer understanding of how to be more creative.
Prerequisite: 29:620:300
29:620:487 - (3 cr)
Management Consulting
This course is intended to develop management consulting skills by examining the "best practices" for internal and external consultants to introduce change. It teaches key aspects of the consulting process including problem assessment and diagnosis, contracting, data collection, analysis, implementation, resistance to change, evaluation, and ethics.
Prerequisite: 29:620:300
29:620:491 - (6 cr) (BA)
Management Cooperative Education
Three credits will count towards management elective credit, and 3 credits will count toward free elective credit. Internship program for six months (January to June, or June to December) at a participating corporation. Must complete the Coop Form and consult with an RBS Career Management Specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS Career Management Specialist determine final grade in the course.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing. Course cannot be used as a major elective.
29:620:492 - (3 cr)
Special Topics: Networking and Influence in Business
Examines the theory and practice of professional and social networking and of building relationships in a job and career. Explores the role of power, influence, and legitimacy in organizations.
Prerequisite: 29:620:300
29:620:493 - (3 cr)
Special Topics: Cross-Cultural Management
This course addresses the challenges and opportunities that people experience in international, multicultural environments. The purpose is to develop students' understanding and behavioral skills relevant to the interaction of different cultures in business and organizational settings. We will use a variety of methods such as experiential learning, case studies, and hands-on activities in the classroom to assist students in developing their cross-cultural sensitivity and competence.
Prerequisite: 29:620:300
29:620:494 - (3 cr)
Special Topics: Managing Teams
The course examines the skills needed to successfully manage teams in organizations. It offers students the opportunity to establish their skills through the use of exercises, role plays, case analyses, and discussions. The skills examined and practiced in this course include team building, conflict management, decision making, and strategic thinking.
Prerequisite: 29:620:300
29:620:495 - (3 cr)
Special Topics: Ecommerce Strategy
Focuses on principles of ecommerce from a strategic management perspective. This course provides an overview of business and technology topics, business models, innovation, and marketing strategies. Other major issues associated with ecommerce such as security, privacy, intellectual property rights, and legal liabilities will be explored.
Prerequisite: 29:620:300
29:620:496,497 - (3 cr) (BA)
Management Internship
On-site management position in a corporate or not-for profit organization. By arrangement with the Career Development Center and a Rutgers Business School Career Management Specialist.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing. Course cannot be used as a major elective.
29:620:498,499 - (3 cr) (BA)
Independent Management Projects
An individual research and reading program under the guidance of a member of the department. Prerequisites: Senior status, 12 credits in management.
Course cannot be used as a major elective.
Management Science and Information Systems (623)
29:623:220 - (3 cr)
Management Information Systems
Microcomputer-based course that provides a comprehensive understanding of computer systems and application software. Hands-on approach to learning widely used spreadsheet, database, word processor, and presentation application packages and internet tools.
29:623:311 - (3 cr)
Production and Operations Management
Managerial ideas and techniques for scheduling and controlling production processes and planning, organizing, and controlling functions are developed through quantitative applications; interrelationships, behavioral aspects, and practical applications.
Prerequisite: 29:623:220, 21:220:231, or equivalent
29:623:318 - (3 cr)
Systems Analysis and Design
Presents a practical approach to systems analysis and design using a blend of traditional development with current technologies. Defines and describes in detail the five phases of systems development life cycle (SDLC): systems planning, systems analysis, systems design, system implementation, and systems operations and support. Provides students with the tools for communication, economic analysis, and project planning across all phases of communication and SDLC. Furnishes students with an in-depth understanding of how information systems support business requirements in today's competitive environment.
Prerequisite: 29:623:220
29:623:319 - (3 cr)
Database Management Systems for Business Applications
Examines conceptual data modeling. Focus on identifying user information requirements and the use of commercial database management systems in designing and implementing database systems.
Prerequisite: 29:623:220
29:623:321 - (3 cr)
Designing and Creating Websites
Visual design and proper organization of interactive websites, including electronic commerce sites. Software tools for creating web material. Web design projects and critical analysis of existing website design and organization.
Prerequisite: 29:623:220
29:623:335 - (3 cr)
Data Warehousing and Data Mining
This course is an introduction to data warehousing, mining, and knowledge management. The overall objective of this course is to introduce students to both technical and managerial issues and implications for business decisions of knowledge management, data mining, and data warehousing. Through lectures, discussions, and hands-on work, students learn to use as well as understand the strategic and effective application of these technologies. The knowledge discovery process includes data selection, cleaning, coding, using different statistical pattern recognition and machine learning techniques, and reporting and visualization of the generated structures. The course will cover all these issues and will illustrate the whole process by examples of practical applications. Some topics covered include: knowledge discovery in databases, traditional statistics, neural networks, decision trees, Bayesian learning, association rules, commercial tools, feature selection, and advanced techniques. A special emphasis is made on the application domain of each method. Important related technologies such as data warehousing and Online Analytical Processing (OLAP) will be also discussed.
Prerequisite: 29:623:319
29:623:340 - (3 cr)
Introduction to Business Research Methods
Focus on translating a business problem into a research project: formulate hypotheses, identify and locate data sources, consider ways to gather primary and secondary data, perform analysis using major statistical computer packages, effectively present findings and interpretation.
Prerequisites: 21:220:231, 29:623:300
29:623:345 - (3 cr)
Cyber Security
The objective of this course is to introduce to students the emerging area of information security. The course provides them with an understanding of the state-of-the-art security technologies for securing communications, securing access, and hacker attacks. Security requirements such as identification and authentication, authorization, and access control are discussed, along with technologies to enforce them. The course also discusses issues such as regulation, database security, secure electronic payments, authentication technologies, host-based and network-based security issues, personnel and physical security issues, and issues of law and privacy.
Prerequisite: 29:623:319, 29:623:375
29:623:355 - (3 cr)
Web and Data Management
The objective of this course is to introduce students to the concepts of web-based application development. Introduces the tools--including database management systems, SQL, procedural programming, and Web/HTML/graphic elements--that are required to link a database system with a website.
Prerequisite: 29:623:319
29:623:356 - (3 cr)
Studies in MIS
Use of analysis in the management of operations, logistics, choice, and evaluation of methods. Reading and discussion of written case studies, discussion with industry analysts, and class projects.
Prerequisite: 29:623:318. MIS majors only.
29:623:357 - (3 cr)
Systems Simulation
Use of pseudorandom number generation on a computer to design and implement Monte Carlo methods to study stochastic models. Model implementation in a high-level simulation language. Model validation and statistical analysis of computational results.
Prerequisite: 29:623:220
29:623:358 - (3 cr)
Decision Support Systems
Decision tree methods for decisions with uncertain information. Analyzing business inventory management. Forecasting product and service demands.
Prerequisite: 29:623:319
29:623:375 - (3 cr)
Computer Network Applications
Introduction to features and resources of the internet, with hands-on approach to using tools such as Telnet; FTP; electronic mail, bulletin boards, talk, and computer conferencing; file servers; the web; browsers; search methods; and internet search engines. Also explored: construction of webpages using HTML and the UNIX operating system.
Prerequisite: 29:623:220
29:623:496 - (3 cr) (BA)
MIS Internship
On-site MIS position in a corporate or not-for-profit organization. By arrangement with the Career Development Center and RBS Career Management Specialist.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing
29:625:498 - (6 cr) (BA)
MIS Cooperative Education
Three credits will count towards MIS elective credit, and 3 credits will count toward free elective credit. Internship program for six months (January to June, or June to December) at a participating corporation. Must complete the Coop Form and consult with an RBS Career Management Specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS Career Management Specialist determine final grade in the course.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing
29:623:499 - (3 cr) (BA)
MIS Independent Study
Individual work by the student on a practical research problem supervised by a full-time faculty member. Presentation of a written report upon completion of the study.
Prerequisites: Permission of instructor, dean's office, or department chair; senior status
29:630:301 - (3 cr)
Introduction to Marketing
Overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in organizations. Analysis of the marketing functions of price, promotion, place, and product.
Prerequisites: 21:355:101, 21:355:102
29:630:363 - (3 cr)
Introduction to Advertising
Advertising as a marketing tool and as a social force; principles of creating effective advertising and the techniques used in measuring its impact on the market; communications media studied and analyzed across marketing programs.
Prerequisite: 29:630:301
29:630:368 - (3 cr)
Retail Marketing
Analysis of retail strategy, including organization, location, layout, buying, pricing, advertising, inventory and stock control, credit, and personnel administration; study of retail institutional forms.
Prerequisite: 29:630:301
29:630:369 - (3 cr)
New Product Planning
Study of the functions, concepts, and decisions required in the introduction, maintenance, and discontinuation of products. Special attention given to the areas of new product needs, new product development, and product planning and strategy.
Prerequisite: 29:630:301
29:630:370 - (3 cr)
Business-to-Business Marketing
Analysis of business-to-business marketing, including organizational buying behavior, characteristics of industrial goods, and vendor and value analysis; study of industrial markets.
Prerequisite: 29:630:301
29:630:371 - (3 cr)
International Marketing
Important concepts about the special nature of service marketing and its differences from both consumer and industrial goods marketing. Emphasis on strategies for positioning services in such markets as finance, insurance, health care, and the professions.
Prerequisite: 29:630:301
29:630:372 - (3 cr)
Services Marketing
Addresses the challenge of marketing services and managing the service component of product/services combination. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution.
Prerequisite: 29:630:301
29:630:374 - (3 cr)
Consumer Behavior
Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.
Prerequisite: 29:630:301
29:630:385 - (3 cr)
Marketing Research
Basic techniques of research in marketing, including problem definition, research design, questionnaire construction, sampling, data collection and analysis, and report preparation. Emphasizes the use of analytical techniques in the design and conduct of marketing research.
Prerequisites: 21:220:231, 29:630:301, 29:623:340
29:630:401 - (3 cr)
Sales Management
Analysis of sales strategy and adaptive selling methods; role of the sales manager in the development of a successful sales force. Topics include prospecting, communicating with customers, planning the sales call, territory and market analysis, compensation, and control.
Prerequisite: 29:630:301
29:630:428 - (3 cr)
Marketing and Society
Social issues that influence marketing activities; social responsibilities of marketing management; consumerism; marketing and urban issues; marketing ethics; political action and reaction; legal aspects of marketing; social gains and costs of marketing.
Prerequisite: 29:630:301
29:630:430 - (3 cr)
Qualitative Research Methods
Introduction to the philosophies, methods, applications, and practice of qualitative research. Focus on acquiring a deeper understanding of buyers' motives, feelings, and beliefs across a wide range of consumption phenomena.
Prerequisite: 29:630:385
29:630:452 - (3 cr)
Marketing Strategy
Analysis of the planning, organization, and control of the marketing function in an organization; evolution of policies on pricing, selecting a channel of distribution, branding, product planning, and related activities. Case method used.
Prerequisite: 29:630:385
29:630:482 - (3 cr)
Advertising Strategy
Study of the advertising campaign, and the investigation and solution of real-world advertising problems by managers. Examination of integrated marketing communication, sales promotion, and advertising in relation to the firm's marketing plan.
Prerequisites: 29:630:301, 29:630:363
29:630:486,487 - (BA)
Independent Study in Marketing
Individual work by the student on a practical research problem supervised by a full-time faculty member. Presentation of a written report upon completion of the study.
Prerequisites: 29:630:385; permission of instructor, dean's office, or department chair; senior status
29:630:490,491 - (BA)
Marketing Internship
On-site marketing position in a corporate or not-for-profit organization. By arrangement with the Career Development Center and a RBS Career Management Specialist.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing
29:630:495 - (6 cr) (BA)
Marketing Cooperative Education
Three credits will count towards marketing elective credit, and 3 credits will count toward free elective credit. Internship program for six months (January to June, or June to December) at a participating corporation. Must complete the Coop Form and consult with an RBS Career Management Specialist to receive credit. Evaluations by corporate supervisor in the participating organization and an RBS Career Management Specialist determine final grade in the course.
Prerequisites: 29:010:204, 29:390:329, 29:620:300, 29:630:301, and junior standing
29:630:497 - (3 cr)
Special Topics in Marketing
Focus on a topic of contemporary relevance to marketing. Examples of past topics include public relations, direct marketing, services marketing, interactive marketing, and merchandise management.
Prerequisite: 29:630:301
Supply Chain and Marketing Science (799)
29:799:300 - (3 cr)
Global Procurement and Sourcing Strategies
All companies in today's competitive global marketplace face unprecedented pressures to create both shareholder and customer value. A superior procurement and strategic sourcing process can increase shareholder returns by up to 15 percent while improving the level of service to the customer. The course material will focus on the fundamental tools, techniques, sourcing strategies, and processes used by world-class firms. Case studies are introduced to connect the course materials to the practices. Students who take this course will be thoroughly prepared for procurement and sourcing positions at global firms.
29:799:301 - (3 cr)
Introduction to Supply Chain Management
A broad overview of business logistics processes and strategies. Revenue management and pricing; logistics and distribution strategies; warehousing and order fulfillment; supply chain design and integration; supply chain software--MRP/ERP systems; procurement and outsourcing; project management. Case studies, field projects.
29:799:310 - (3 cr)
Demand Planning and Fulfillment
This course focuses on important planning strategies and tools that are commonly used in business practices. The major topics include demand forecasting, sales and operations planning (S&OP), inventory management, material requirement planning (MRP), and revenue management and pricing strategies.
Prerequisite: 29:799:301
29:799:320 - (3 cr)
Fundamentals of Supply Chain Solutions with SAP
Provides a foundation for understanding the process integration of business wide functions supported by ERP systems; examines the benefits of implementing ERP; investigates the guidelines for ERP system implementation and application; introduces SAP ECC 6.0 to illustrate the basic concepts, capabilities, and advantages of ERP.
Prerequisite: 29:799:301
29:799:330 - (3 cr)
Business Logistics and Transportation
An introduction to the fundamentals of logistics and transportation. Course coverage includes the design of channels of distribution, management of inventory, evaluation of transportation alternatives, information flows, facility location, outsourcing, and the rapidly expanding field of logistics information technology.
Prerequisites: 29:799:301 and admission to Rutgers Business School: Undergraduate–Newark
29:799:380 - (3 cr)
Introduction to Project Management
Introduction to the classical foundations of project management. Explore modern real-life project problems and learn key concepts of initiating, planning, organizing, controlling, and running a project. Particular emphasis on projects in the area of supply chain management. Extensive use of case studies.
29:799:410 - (3 cr)
Service Management
Introduction to both the operational and marketing perspectives of service management. Explore the nature of services in the real business world and learn key concepts of designing, managing, and supporting a service enterprise. Case studies and field trips are involved.
Prerequisites: 29:799:301, 29:630:301
29:799:420 - (3 cr)
SCMS Industry Client Projects
The main purpose of this course is to give students a thorough understanding, firsthand knowledge, and solid working experience of real-world industry supply chain management projects. Working closely with Rutgers' industry client contacts, projects are assigned to teams, and the team works directly with industry client to deliver required objectives. In addition to the projects, the course is supplemented with guest lectures by distinguished executives and faculty on recent best practices and new challenges in the supply chain management field.
Prerequisite: 29:799:301
29:799:430 - (3 cr)
Supply Security and Risk Management
Supply security and risk management have become major business concerns in view of the need to protect the supply chain and maintain business continuity in the wake of high-consequence disruptive events. This course is provides a broad overview of key supply chain security areas and issues in the context of homeland security.
Prerequisite: 29:799:301
29:799:460 - (3 cr)
Introduction to Six Sigma and Lean Manufacturing
This course provides fundamentals of six sigma, lean manufacturing, and other important tools and strategies to improve the performance of business processes. Through case studies, team exercises, and simulations, students will practice solving business problems and improving processes using these powerful tools. Topics covered will include: six sigma improvement methodology and tools, lean thinking tools and approaches, process mapping, dashboards, and other business improvement techniques. Students will also gain an understanding of the strategic importance of business improvement, the need for fact-based management, and how to deploy these tools in different parts of the value chain.
Prerequisite: 29:799:301
29:799:470 - (3 cr)
Business Intelligence for Supply Chains and Marketing
An overview of business intelligence in the field of supply chain management and marketing. Addresses how to leverage business intelligence systems to define KPIs, sharpen the accuracy of forecasting and planning, track business activities, and deliver dashboards, scorecards, strategic reporting, and operational/real-time reporting to enhance decision making for supply chain and marketing. SAP business intelligence solution is introduced to illustrate the concepts.
29:799:490 - (3 cr)
Supply Chain Environmental Management/Green Purchasing
Explores the ways an organization can source or dispose of materials in an environmentally friendly manner. The course explores both basic supply chain and reverse supply chain and the key issues involved in each from an environmental viewpoint.
