Marketing

Professor Jerome Williams: Research confirms suspicions about discrimination against African-American, Hispanic entrepreneurs

Monday, July 7, 2014

Rutgers Business School marketing professor Jerome Williams is one of three authors of new research showing minority entrepreneurs may face one huge obstacle in building their businesses: discrimination.

TAGS: Entrepreneurship Expertise Jerome Williams Marketing Newark Research Thought Leadership

Research by Jerome Williams shows discriminatory practices in the retail sector and also in the banking sector

Date: 
Friday, May 30, 2014
Location: 
New York, NY

Minority entrepreneurs who feel their road to success is more difficult than others may not be imagining things.

Sterling Bone, an assistant professor at the Jon M. Huntsman School of Business at Utah State University, said research he has completed shows that entrepreneurs who are minorities face more obstacles to success and deal with the rejection they sometimes experience differently than their Caucasian counterparts.

Bone's conclusions were recently published in the Journal of Consumer Research, a top academic publication. He collaborated on the paper with Glenn L. Christensen, Garrett Research Fellow, and associate professor of marketing at the Marriott School of Management at Brigham Young University, and Jerome D. Williams, the Prudential Chair in Business and research director of the Center of Urban Entrepreneurship & Economic Development at Rutgers Business School.

“Therefore, it is appropriate to continue asking the question: 'Is the glass half empty, or is the glass half-full?' in terms of progress being made in eradicating discrimination in the marketplace,” Williams said. “If marketers continue to remain insensitive to racial and ethnic minority consumers, they run the risk of alienating these segments and, as a result, suffering severe economic consequences.”

Full Article

TAGS: Entrepreneurship Jerome Williams Marketing Prudential The Center for Urban Entrepreneurship and Economic Development

Professor Jerome Williams is quoted by Business News Daily about research revealing racism's impact on small business loan applications

Date: 
Friday, May 30, 2014
Location: 
New York, NY

"If you are white and set out to get financing for an entrepreneurial venture, it might be a tough journey," said study co-author Glenn Christensen, an associate professor of marketing at Brigham Young University. "But, generally speaking, you would experience fewer obstacles and find more help along the way than if you came from an African-American or Hispanic background."

"While racial and ethnic minorities have made significant progress in terms of race relations over the past several decades, the harsh reality is that there still are remnants of discrimination in society," said co-author Jerome Williams, director of the Center of Urban Entrepreneurship and Economic Development at Rutgers Business School. "It is appropriate to continue asking the question, 'Is the glass half empty, or is the glass half full?' in terms of progress being made in eradicating discrimination in the marketplace."

Full Article

TAGS: Jerome Williams Marketing The Center for Urban Entrepreneurship and Economic Development

Burger King has gone all Mr. Rogers on us

Date: 
Tuesday, May 20, 2014
Location: 
New York, NY

So why the switch from informative, catchy slogans to things that are so hard to define? Criticized for selling fast food, companies reckon they can’t get in trouble for celebrating their customers’ inherent awesomeness. “Fast food companies have taken such a big hit, getting criticized for their contribution to the obesity problem. … ‘Be Your Way' is suggesting that it’s an individual choice to eat [at Burger King] and people can make their own choices,” says Jerome Williams, who holds the Prudential Chair in Business in the Department of Marketing at Rutgers Business School and who has studied consumer behavior and marketing. Burger King and its competitors are in a difficult advertising spot: They’re viewed as selling an unhealthy product, but they know people love that unhealthy product. So instead of touting how great their food is, they’re empowering customers to feel good about themselves when they order it.

Full Article

TAGS: Jerome Williams Marketing Prudential

Whole Foods Market expected to break ground in Metuchen by the end of the year

Date: 
Wednesday, May 14, 2014
Location: 
Metuchen, NJ

Whole Foods is a unique model, said Marc Kalan, professor of marketing at Rutgers Business School.

“Most traditional supermarkets stay within a geographical area for distribution, advertising, labor and management,” Kalan said. “Whole Foods focuses on a niche market, on more of a demographic that is attracted to their offering of organic and natural foods and items. It is more of an upscale middle class demographic — those that are willing to pay a little more for a higher quality product and unique services. Metuchen is a similar type of community.”

Full Article

TAGS: Marc Kalan Marketing

Rutgers ranked in the top 15% in the U.S. in return-on-investment by The Economist

Wednesday, April 16, 2014

Research conducted by The Economist looking at the cost and return of a college education in America showed that Rutgers University–New Brunswick had an annual return-on-investment of 11.2% over a 20-year period. This places Rutgers in the top 15% in the U.S. in return-on-investment out of 896 schools.

TAGS: Accounting Business Analytics and Information Technology Finance Management and Global Business Marketing Return on Investment Supply Chain Management Undergraduate New Brunswick

Wawa 50-year anniversary confirms business model

Date: 
Sunday, April 13, 2014
Location: 
Pleasantville, NJ

Wawa’s business model embraced evolution to become a major employer and economic machine in South Jersey and has expanded its reach into more markets with more products.

Marc Kalan, a Rutgers Business School marketing department professor, said Wawa has grown effectively based largely on locations and word of mouth, and increasingly as a gasoline seller.

“They’ve really made themselves an important player in a lot of the communities here,” he said.

Convenience stores are much different than traditional, larger-format food stores, he said. This makes location critical for such stores, and Wawa clearly prioritizes this aspect.

“They’ll spend a lot of energy identifying locations that are along good traffic routes,” Kalan said. “Convenience is its own benefit for consumers. Wawa’s not going to compete on price, although they are very competitive in the gasoline market. Price is not where you compete in that sector, but on convenience, location, hours and the array of products offered.”

Full Article

TAGS: Marc Kalan Marketing

Nonprofit Iris House unveils new advertising campaign created by team of Rutgers Flex MBA students

Tuesday, February 11, 2014

When Rutgers Business School instructor Tyrha Lindsey gave the MBA students in her advertising and promotion course an assignment to create an integrated marketing plan last summer, she wanted them to approach it as if it were a real project rather just classwork

TAGS: Flex MBA Marketing MBA Nonprofit PhD Supply Chain Management

PhD Project video to highlight Rutgers professors and doctoral students

Thursday, September 19, 2013

A team of videographers working for the PhD Project spent the day filming at Rutgers Business School in preparation for the program’s upcoming 20th anniversary.

RBS doctoral students Debbe Velasquez (left) and Tyrha Lindsey (right).

TAGS: Diversity Geraldine Henderson Helen Brown-Liburd Jerome Williams Marketing PhD

Rutgers MBA Alumnus Michael O'Neill Appointed CEO of Broadcast Music, Inc.

Date: 
Wednesday, September 18, 2013
Location: 
Astoria, NY

Broadcast Music, Inc. (BMI), a global leader in music rights management, today announced that the Board of Directors has unanimously elected Michael O'Neill as Chief Executive Officer effective September 16, 2013. O'Neill will also become a member of the Board. O'Neill succeeds BMI's current President and CEO Del Bryant who announced his desire to step down earlier this year after almost 42 years of continuous service to the company. O'Neill will assume the title of President upon Bryant's retirement in June 2014.

Read full article.

TAGS: Alumni Finance Marketing

Two Rutgers doctoral students elected as leaders of PhD Project's marketing association

Friday, August 16, 2013

Two Rutgers Business School students were elected to leadership positions in the Marketing Doctoral Students Association during the group’s annual conference in Boston.

TAGS: Brett Gilbert City of Newark Geraldine Henderson Jeffrey Robinson Jerome Williams KPMG Marketing PhD

Experienced executive and Rutgers Newark alumna Tawana Burnett thrilled to discuss marketing with students

Monday, July 1, 2013

The Helpful Executives-In-Reach (HEIR) program at Rutgers Business School connects students from each academic department with a senior executive within the professional field they are preparing for. Tawana Burnett is the inaugural Marketing HEIR.

By Tawana Burnett

TAGS: Blogs Helpful Executives-in-Reach Marketing Mentoring Tawana Burnett Undergraduate New Brunswick Undergraduate Newark

Dr. Elizabeth Hirschman speaking on panel at Melungeon Heritage Association's 17th Union June 29th in Wytheville, VA

Date: 
Monday, June 24, 2013
Location: 
Wytheville, VA

Dr. Elizabeth Hirschman, Department of Marketing, will participate in Melungeon Heritage Association's 17th Union: A Melungeon Gathering, June 29th. Sessions will explore different aspects of what it means to be tri-racial (European/African/Native American) Appalachian Melungeon today. The Melungeon Heritage Associateion was established in 1998 and holds annual Unions to celebrate and study the heritage of mixed-race communities and groups throughout the southern and eastern United States. The new film The Melungeons of Vardly Valley will show as part of the Union. The film follows Troy Williams exploring his Melungeon mixed-race ancestry while chronicling the legends and rumors that have swirled around the community since the 18th century.

TAGS: Elizabeth Hirschman Marketing

Three of New Jersey's top doctors bolstered their careers with Rutgers Executive MBAs

Thursday, May 30, 2013

 

When New Jersey Monthly published its annual Top Doctors edition late last year, the listing included the names of two physicians who were alumni of the Rutgers Executive MBA program as well as one current student who graduated with the Class of 2013 on May 22.

TAGS: Alumni Executive MBA Finance Health Care Marketing

Professor Jerome Williams explores communications as a factor in America's epidemic of childhood obesity

Friday, May 17, 2013

Rutgers Business School professor Jerome Williams has co-edited a new book of research that explores the role communications, including the marketing tactics of giant food companies, plays in the nation’s troubling epidemic of childhood obesity.

TAGS: Faculty Insights Jerome Williams Management and Global Business Marketing Research Thought Leadership

New book on complex issues around food marketing and childhood obesity inspires thought leadership event

Monday, May 13, 2013

In one chapter of “Advances in Communication Research to Reduce Childhood Obesity,” the challenge of trying to reign in the pervasive influences that lead to unhealthy diets and overweight young people becomes painstakingly clear.

TAGS: City of Newark Jeffrey Robinson Jerome Williams Management and Global Business Marketing Research Thought Leadership

Faculty Insight: In the digital age, making presentations still requires strong skills

Thursday, January 31, 2013

Professor Marc Kalan, a veteran marketing executive who teaches in the Department of Supply Chain Management and Marketing Sciences, wrote three articles on public speaking that appeared earlier this month in the trade publication, Sales and Marketing Management.

TAGS: Faculty Insights Marc Kalan Marketing MBA Supply Chain Management Thought Leadership

Pilot pursues Rutgers MBA to bolster military career

Thursday, January 31, 2013

Rakesh Dubey stands out at Rutgers Business School for a lot of reasons, starting with his Army fatigues.

TAGS: Marketing MBA Student Organizations Supply Chain Management

Faculty Insight: Enhancing presentation skills in the digital age

Friday, January 25, 2013

TAGS: Faculty Insights Marc Kalan Marketing MBA Supply Chain Management Thought Leadership

Syndicate content