Marketing

In one chapter of “Advances in Communication Research to Reduce Childhood Obesity,” the challenge of trying to reign in the pervasive influences that lead to unhealthy diets and overweight young people becomes painstakingly clear.

Professor Marc Kalan, a veteran marketing executive who teaches in the Department of Supply Chain Management and Marketing Sciences, wrote three articles on public speaking that appeared earlier this month in the trade publication, Sales and Marketing Management.

"Concentrated. Targeted. Focused. Recruited."

This was the tagline for the 2012 Rutgers Business School Career Fair, a biannual function that assists students with training, interviewing as well as landing internships and job offers.

The event, open only to Rutgers Business School students, featured 45 companies that each paid a fee for the opportunity to market themselves to University students.

10 Linkedin Basics

Linkedin is a very powerful tool in your personal online strategy. The misconception is that Linkedin is just an online resume. Far from it, Linkedin ranks high on search and it is your conduit to connections that you wouldn’t think were possible. Here are a few basics to get started.

1. Update Your Profile

Distinguished Leadership Award Winner: Neha Mukherjee-Nathani, MBA ‘12

In continuing a tradition that began last year, select Rutgers Business School students rang a brass bell reminiscent of the New York Stock Exchange opening and closing bell at Rutgers University Commencement on May 13. Graduating MBA student Neha Mukherjee-Nathani, was one of those proud students.

Student Q&A conducted by Tricia Young, RBS Senior

Alex Bigelson is not your typical student here at Rutgers Business School.  He is a junior majoring in marketing with a minor in cinema studies. This summer, he will be interning with Manhattan Place Entertainment, where he will assist the video production of commercials with local New York sports teams. He plans in working in the entertainment business, and feels that RBS has a certain level of prestige that sets him apart from other students.