Marketing

Rutgers ranked in the top 15% in the U.S. in return-on-investment by The Economist

Wednesday, April 16, 2014

Research conducted by The Economist looking at the cost and return of a college education in America showed that Rutgers University–New Brunswick had an annual return-on-investment of 11.2% over a 20-year period. This places Rutgers in the top 15% in the U.S. in return-on-investment out of 896 schools.

TAGS: Accounting Business Analytics and Information Technology Finance Management and Global Business Marketing Return on Investment Supply Chain Management Undergraduate New Brunswick

Wawa 50-year anniversary confirms business model

Date: 
Sunday, April 13, 2014
Location: 
Pleasantville, NJ

Wawa’s business model embraced evolution to become a major employer and economic machine in South Jersey and has expanded its reach into more markets with more products.

Marc Kalan, a Rutgers Business School marketing department professor, said Wawa has grown effectively based largely on locations and word of mouth, and increasingly as a gasoline seller.

“They’ve really made themselves an important player in a lot of the communities here,” he said.

Convenience stores are much different than traditional, larger-format food stores, he said. This makes location critical for such stores, and Wawa clearly prioritizes this aspect.

“They’ll spend a lot of energy identifying locations that are along good traffic routes,” Kalan said. “Convenience is its own benefit for consumers. Wawa’s not going to compete on price, although they are very competitive in the gasoline market. Price is not where you compete in that sector, but on convenience, location, hours and the array of products offered.”

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TAGS: Marc Kalan Marketing

Nonprofit Iris House unveils new advertising campaign created by team of Rutgers Flex MBA students

Tuesday, February 11, 2014

When Rutgers Business School instructor Tyrha Lindsey gave the MBA students in her advertising and promotion course an assignment to create an integrated marketing plan last summer, she wanted them to approach it as if it were a real project rather just classwork

TAGS: Flex MBA Marketing MBA Nonprofit PhD Supply Chain Management

PhD Project video to highlight Rutgers professors and doctoral students

Thursday, September 19, 2013

A team of videographers working for the PhD Project spent the day filming at Rutgers Business School in preparation for the program’s upcoming 20th anniversary.

RBS doctoral students Debbe Velasquez (left) and Tyrha Lindsey (right).

TAGS: Diversity Geraldine Henderson Helen Brown-Liburd Jerome Williams Marketing PhD

Rutgers MBA Alumnus Michael O'Neill Appointed CEO of Broadcast Music, Inc.

Date: 
Wednesday, September 18, 2013
Location: 
Astoria, NY

Broadcast Music, Inc. (BMI), a global leader in music rights management, today announced that the Board of Directors has unanimously elected Michael O'Neill as Chief Executive Officer effective September 16, 2013. O'Neill will also become a member of the Board. O'Neill succeeds BMI's current President and CEO Del Bryant who announced his desire to step down earlier this year after almost 42 years of continuous service to the company. O'Neill will assume the title of President upon Bryant's retirement in June 2014.

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TAGS: Alumni Finance Marketing

Two Rutgers doctoral students elected as leaders of PhD Project's marketing association

Friday, August 16, 2013

Two Rutgers Business School students were elected to leadership positions in the Marketing Doctoral Students Association during the group’s annual conference in Boston.

TAGS: Brett Gilbert Geraldine Henderson Jeffrey Robinson Jerome Williams KPMG Marketing Newark PhD

Experienced executive and Rutgers Newark alumna Tawana Burnett thrilled to discuss marketing with students

Monday, July 1, 2013

The Helpful Executives-In-Reach (HEIR) program at Rutgers Business School connects students from each academic department with a senior executive within the professional field they are preparing for. Tawana Burnett is the inaugural Marketing HEIR.

By Tawana Burnett

TAGS: Blogs Helpful Executives-in-Reach Marketing Mentoring Tawana Burnett Undergraduate New Brunswick Undergraduate Newark

Dr. Elizabeth Hirschman speaking on panel at Melungeon Heritage Association's 17th Union June 29th in Wytheville, VA

Date: 
Monday, June 24, 2013
Location: 
Wytheville, VA

Dr. Elizabeth Hirschman, Department of Marketing, will participate in Melungeon Heritage Association's 17th Union: A Melungeon Gathering, June 29th. Sessions will explore different aspects of what it means to be tri-racial (European/African/Native American) Appalachian Melungeon today. The Melungeon Heritage Associateion was established in 1998 and holds annual Unions to celebrate and study the heritage of mixed-race communities and groups throughout the southern and eastern United States. The new film The Melungeons of Vardly Valley will show as part of the Union. The film follows Troy Williams exploring his Melungeon mixed-race ancestry while chronicling the legends and rumors that have swirled around the community since the 18th century.

TAGS: Elizabeth Hirschman Marketing

Three of New Jersey's top doctors bolstered their careers with Rutgers Executive MBAs

Thursday, May 30, 2013

 

When New Jersey Monthly published its annual Top Doctors edition late last year, the listing included the names of two physicians who were alumni of the Rutgers Executive MBA program as well as one current student who graduated with the Class of 2013 on May 22.

TAGS: Alumni Executive MBA Finance Health Care Marketing

Professor Jerome Williams explores communications as a factor in America's epidemic of childhood obesity

Friday, May 17, 2013

Rutgers Business School professor Jerome Williams has co-edited a new book of research that explores the role communications, including the marketing tactics of giant food companies, plays in the nation’s troubling epidemic of childhood obesity.

TAGS: Faculty Insights Jerome Williams Management and Global Business Marketing Research Thought Leadership

New book on complex issues around food marketing and childhood obesity inspires thought leadership event

Monday, May 13, 2013

In one chapter of “Advances in Communication Research to Reduce Childhood Obesity,” the challenge of trying to reign in the pervasive influences that lead to unhealthy diets and overweight young people becomes painstakingly clear.

TAGS: Jeffrey Robinson Jerome Williams Management and Global Business Marketing Newark Research Thought Leadership

Faculty Insight: In the digital age, making presentations still requires strong skills

Thursday, January 31, 2013

Professor Marc Kalan, a veteran marketing executive who teaches in the Department of Supply Chain Management and Marketing Sciences, wrote three articles on public speaking that appeared earlier this month in the trade publication, Sales and Marketing Management.

TAGS: Faculty Insights Marc Kalan Marketing MBA Supply Chain Management Thought Leadership

Pilot pursues Rutgers MBA to bolster military career

Thursday, January 31, 2013

Rakesh Dubey stands out at Rutgers Business School for a lot of reasons, starting with his Army fatigues.

TAGS: Marketing MBA Student Organizations Supply Chain Management

Faculty Insight: Enhancing presentation skills in the digital age

Friday, January 25, 2013

TAGS: Faculty Insights Marc Kalan Marketing MBA Supply Chain Management Thought Leadership

Faculty Insight: In the digital age, the ability to deliver a speech remains a powerful skill

Tuesday, January 8, 2013

This is the first of three articles by Rutgers Business School instructor Marc Kalan to appear in the trade publication "Sales and Marketing Management." The other two, which also explore how speakers can manage their presentation experience and enhance their physical presence, will be published Jan. 9 and Jan. 11.

TAGS: Faculty Insights Marc Kalan Marketing MBA Supply Chain Management Thought Leadership

Career fair offers business students job opportunities

Tuesday, September 25, 2012

"Concentrated. Targeted. Focused. Recruited."

This was the tagline for the 2012 Rutgers Business School Career Fair, a biannual function that assists students with training, interviewing as well as landing internships and job offers.

The event, open only to Rutgers Business School students, featured 45 companies that each paid a fee for the opportunity to market themselves to University students.

TAGS: Accounting Career Development Career Fair Finance Management Science and Information Systems Marketing Partnerships Supply Chain Management Undergraduate New Brunswick

24/7 Media Realigns Executive Roles to Address Needs of Global Customers

Date: 
Monday, August 27, 2012
Location: 
Singapore

Nicolle Pangis moves from President, Real Media Group, Europe, to the global role of President, Real Media Group with responsibility for platform technology sales, publisher services, and media strategy. Pangis has served in various sales and corporate roles in her time with the company, including VP, SVP, EVP of Product Management, with responsibility for the growth of the global media and technology businesses. She also managed the roll out of the company’s joint venture in Asia, and spearheaded the execution of many of 24/7 Media’s global partnerships, including Maxifier and Fivia. Pangis holds a Bachelor of Science in Communication from Boston University and an MBA in Strategic Management and Marketing from Rutgers Business School.

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TAGS: Alumni Marketing MBA Success Stories

10 Easy Steps to Increase Your Linkedin Visibility

Thursday, July 5, 2012

10 Linkedin Basics

Linkedin is a very powerful tool in your personal online strategy. The misconception is that Linkedin is just an online resume. Far from it, Linkedin ranks high on search and it is your conduit to connections that you wouldn’t think were possible. Here are a few basics to get started.

 

1. Update Your Profile

TAGS: Alumni Commentary Marketing Social Media Undergraduate New Brunswick Undergraduate Newark

Miss New Jersey ready to face the real world after earning an MBA from Rutgers

Monday, June 25, 2012

When deciding to go for an MBA at Rutgers, Ashley Shaffer, like many in her generation, was trying to figure out what to do with her life. No matter the fame winning Miss New Jersey 2009 had given her, Shaffer knew she needed an edge to compete in the business world.  

After 60 hard-earned credits, the former beauty queen crossed the stage at NJPAC in Newark to receive an MBA diploma from Rutgers Business School-Newark and New Brunswick  May 14.

TAGS: Career Development Marketing MBA

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