Newly established department of Supply Chain Management & Marketing Sciences bridges gap between academia, business
May 4, 2009
The newly established Department of Supply Chain Management and Marketing Sciences (SCMMS), expanding on the overwhelming success of Rutgers Center for Supply Chain Management, exemplifies the mutual advantage of a vital collaboration between Rutgers Business School (RBS), private companies, and public entities that bridges the gap between academic and business practices. Rutgers SCMMS is conveniently located in the middle of the nation’s major air, sea, and rail transportation hubs. Nationally recognized as a leader in industry collaboration, the SCMMS department fills a crucial need for businesses competing in a global economy that face rising logistics, outsourcing, and security challenges. This collaboration is helping companies with complex logistics to succeed by improving efficiencies and effectiveness in the end-to-end supply chain cycle.“The Center for Supply Chain Management at RBS is widely viewed as an excellent source of supply chain expertise and a forum for networking with colleagues within various industries,” said Lei Lei, PhD, Professor and Chair of the Department of Supply Chain Management and Marketing Sciences. “Over the past few years, the center has developed into a knowledge hub that is an excellent resource to industry professionals.” RBS’s vision is to become a nationally ranked, top-rated supply chain department. “We are accomplishing this goal through our excellence and unique strength in world-class research, innovative teaching, and high quality service in supply chain management to client companies and industry,” said Rutgers Business School Dean Michael R. Cooper, PhD. “The new Supply Chain Management and Marketing Sciences department plays an important role in delivering to students the business, science, and technology credentials demanded by today’s leading corporate employers,” added Cooper.Focused on missionSCMMS’s mission is threefold. First, to disseminate knowledge through leading edge research in three focused areas: 1) Supply Chain Optimization 2) Global Procurement Sourcing3) Marketing Science that interfaces with the Supply Chain and the businessThe second goal is to excel in classroom teaching of comprehensive and well-rounded programs, which offer high-quality education that focuses on end-to-end Supply Chain Management and balances both theory and practice. Third, to continue to link industry through close collaboration with industry and government, with the goal of bridging the gap between academic and business practices, and creating new synergies across disciplines that promote economic development and drive leading-edge research teaching. Corporate Partners:AstraZenecaBayer HealthCareBecton, Dickinson & CompanyBristol-Myers SquibbColgate-PalmoliveDeloitte ConsultingExelon CorporationHoffmann-La RocheITOCHU InternationalJohnson & JohnsonMerck & Co., Inc.MetLifeNovartis PharmaceuticalsPanasonic PSEGSciele Pharma
