Follow Rutgers Business School on Twitter
May 1, 2009
Rutgers Business School is now on Twitter (RutgersBschool), one of the fastest-growing social networking and microblogging sites online. Now members of the RBS community can receive news, event listings, faculty blog posts, and important university and regional updates as they happen by “following” RutgersBschool. RBS is embracing new media initiatives to spread the word about its great programs, accomplishments, events, and news items, by being one of the first business schools in the New York metropolitan area on Twitter. Since real people in the RBS Office of Communications and Marketing are managing the account, it will be updated frequently. Many other entities of Rutgers are now “tweeting,” including Rutgers-Newark’s Office of Communications (Rutgers_Newark) and RU Athletics (RUAthletics).“Twitter is a great way to promote two-way communication between RBS, students, parents, and other important audiences,” said Hannah Redmond, responsible for spear-heading RBS’s launch onto Twitter. “Our followers get updates in real-time. If people want to know more about a program launch, an event, or a scholarship opportunity that we tweet about, they can now contact us in more ways than ever.”For those unfamiliar with the microblogging site, Twitter is a service that allows users to update their status with short messages (each up to 140 characters, just like a text message on your phone). Twitter then broadcasts the status updates to those people who choose to receive those updates, who are called “followers.” Twitter updates can be checked on cell phones, twitter.com, PDAs, on blogs, through RSS feeds, or by email. For those social web addicts familiar with RSS feeds and blogs, Twitter is a unique hybrid of real-time RSS feed and a traditional blog.
