Marketing

Selected Journals

• Industrial Marketing Management
• Journal of Advertising
• Journal of Advertising Research
• Journal of Consumer Marketing
• Journal of Consumer Research
• Journal of Marketing
• Journal of Marketing Research
• Journal of Retailing
• Journal of the Academy of Marketing Science
• Marketing Science

Databases

• Business Insights (detailed market research on selected topics)
• Mintel Reports (a wide range of reports including consumer demographics and surveys)
• PolicyMap (mapping application for over 10,000 indicators)

See also

• Market Research (Research Guide from the Rutgers University Libraries)

Comments? Questions? Write to Gene Springs.