The Psychology Behind The Sweet Spots Of Pricing

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Date: 
Tuesday, March 27, 2012

Professor Robert Schindler, a marketing professor at Rutgers Business School, conducted a study of a women’s clothing retailer. He found that the 1 cent difference between prices ending in .99 and .00 had “a considerable effect on sales," with items whose prices ended with .99 far outselling those ending with .00.

TAGS: Faculty Insights Market Research Robert Schindler