Jerome Williams

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Distinguished Professor and Prudential Chair in Business
Office Location: 
WP 1040
Office Phone: 
Academic Info

Ph.D., University of Colorado; Marketing and Social Psychology
M.S., Union College; Industrial Administration
B.A., University of Pennsylvania; English


Consumer behavior of multicultural market segments, Internet privacy, public health communication, marketplace discrimination, retail redlining, advertising


Multicultural Markets and Urban Enterprise Development

Professor Williams is the Prudential Chair in Business and Research Director of The Center of Urban Entrepreneurship & Economic Development, in the Department of Management and Global Business, Rutgers Business School-Newark and New Brunswick.  He held previous Chaired positions at the University of Texas at Austin and Howard University, where he also was Director of the Center for Marketplace Diversity.  He also was on the Penn State University faculty for fourteen years.  He conducts research on multicultural marketing and marketplace discrimination.