Online Mini-MBA: Social Media Marketing
Program Length: February 28, 2011 - May 16, 2011
This online Mini-MBA™ 12 week certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through online exercises and hands-on projects.
This convenient, online program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their individual careers.
Format of the online program: 12-week online faculty led program that includes videos, faculty evaluated exercises, section quizzes, final project and exam. Additionally, 12 different faculty members will host live weekly "Virtual Office Hours" throughout the program to provide the most current developments in the field and answer student questions.
Admissions Cost: $3,500
Hosted by: Rutgers Center for Management Development
Eileen McCartney or Eric Greenberg at 732-445-5526.


