Curriculum: New for 2012-2013
Paul Profeta speaks with the REMBA Class of 2012 at Dolce
Please note that one of the outstanding features of the REMBA program are the new module add-ons every year. All program upgrades, and all optional sessions are provided at no additional cost to participants.
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Mike Moran |
Mike Moran, author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., presents a cutting-edge module on Social Media Marketing in the 4th semester. The focus of his presentation is not just a review of the most recent challenges and opportunities offered by New Media Marketing, but also the critical aspect of the “measurability” of this form of marketing. Is it working? How well is it (or is it not) working? What is the profitability and the life-cycle of this form of Marketing? Mike Moran is the perfect New Media Marketing guru to be discussing these topics. He was, after all, the leader of many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and is a regular columnist for Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com) and his Biznology newsletter and blog. |
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Steve Isenburg |
The second session covers the United States Presidents, focusing on some of the great (and flawed) men who have held this position. In addition to Washington and Lincoln, the discussion covers some of our lesser known presidents, such as John Tyler, Chester Arthur, Lyndon Johnson and James K. Polk (the greatest president no one knows). Again, reviewing the lessons of their presidencies and applying that knowledge to our current business environment rewards us with an overview essential to thoughtful decision making.
Robert E. Lee |
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Prof. Lei |
Announcing two exciting new concentrations! In addition to the traditionally popular Finance and Marketing concentrations in EMBA, we now offer two additional concentrations in Supply Chain Management (SCM) and in Strategy. As you may know, Rutgers Business School's SCM is ranked #3 in North America by Gartner (2011) and Strategy has been consistently ranked in the Top 10 in the world (Financial Times, Business Week). Please note that these new concentrations—unlike the existing ones in Finance and marketing—will be offered in the evenings and Saturdays as part of the new RBS Flex program. While these course lie outside the EMBA domain, they nevertheless count for concentrations in EMBA. Some of the SCM courses are:
And some of the courses listed in the Strategy concentration are:
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Prof. Longo |
Professor John Longo conducted a workshop for the EMBA Class of 2012 on Hedge Funds. Dr. Longo discussed the history of the hedge fund industry, its role in individual investment portfolios and several sample hedge fund trades. Perhaps the highlight of the session was when several EMBA groups had to pitch their own investment idea in front of the class. The investment ideas pitched by the EMBA's were captivating, with many taking copious notes in preparation to put their own capital to work. Professor Longo will be conducting another workshop on investments for the group during the Spring 2012 semester. Professor Longo recently served as faculty advisor to the team of Rutgers Business School finance students who placed 2nd out of 500+ schools from around the world in the CFA Institute's Global Investment Research Challenge. |
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Paul Profeta |
Paul Profeta, renowned real-estate developer and philanthropist, spoke to the REMBAs at the week-in-residence at Dolce, Basking Ridge, in a session that constitutes The REMBA Advantage (click here to see photos). The poignant 90-minute presentation included Paul's childhood and the immense role of his parents on his later success. Mr. Profeta, who has taught at Columbia University's EMBA Program, then went on to discuss the key traits that he looks for when he hires senior executives. He followed with discussions of some major mistakes he had made, and how he would approach the same challenges again if he had to. Paul then discussed the role of philanthropy in his life and in the lives of major executives and ended with a prescription for macroeconomic renewal for the United States. This was a standing-room-only event and one that will be remembered in REMBa for a long time. Mr. Profeta will soon be a guest speaker in the Entrepreneurship Elective in REMBA, and may also be teaching a whole elective in Real-Estate Finance. |
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Prof. DiTomaso |
Prof. Nancy DiTomaso, Chair of the Department of Management and Global Business, will present a new module "Women, Gender, and Leadership: Successful Strategies for Reaching Corporate Goals" as part of the mix of short modules. The module is designed to introduce executives to some of the basic challenges that arise in the workplace because of the impact of gender on behavior. Drawing on executive experiences and concerns, the module will show how women and their family members are affected by the choices they make to address such challenges. The module then highlights strategies that participants can use and hone to constructively and effectively develop their leadership skills and gain the upside in their careers without compromising their sense of identity and integrity. |
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Prof. Buchholtz |
Prof. Ann Buchholtz, Professor of Leadership and Ethics and Research Director of the Institute for Ethical Leadership, will present a new module "Business Ethics" as part of the Organizational Behavior course. Her course is designed to enable you to think systematically and rigorously about the seemingly intractable ethical issues that occur in a business context, and to help you to clarify and examine the ethical system you now hold. To do this, she will present several ethical frameworks that are closely tied to business ethics and apply those frameworks to current business ethics cases. In an era when the role of Ethics in Business Decisions has (for good reason) come under greater scrutiny than ever, this module introduces a long-overdue and vitally important ingredient to the REMBA mix of short modules. |
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David Finegold |
Prof. David Finegold, Senior Vice President for Lifelong Learning and Strategic Growth, now presents, "The Role and Future of Biotech Clusters in NJ and in the US," to the 2nd year class. Dr. Finegold is a global authority on biotech clusters and the pharmaceutical industry, and is currently playing a leading role in ensuring that NJ--the Route 1 corridor, in particular--becomes the Biotech "Silicon Valley" of America. He is the author of over 90 journal articles and 6 books, a product of Harvard and Oxford Universities, and was inducted in 4/2009 to the NJ Hall of Fame for Technology. |
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Prof. Sopranzetti |
Prof. Benjamin Sopranzetti will be offering a super-charged module on behavioral finance. He will provide our EMBAs with a unique peek into the window of the cognitive decision making process of individual investors. Students will learn how herd behavior and idiosyncrasies in individual investor perception can lead to (real estate) pricing bubbles. They will also explore the psychological reasons explaining why investors stubbornly hold onto losing, even when there are better investment opportunities available. Prof. Sopranzetti's distinctive command of both financial strategy and investor psychology will teach our EMBAs to avoid harmful, value-destroying behaviors attributed to prospect theory, regret theory, and cognitive dissonances, so that they can more optimally make their own financial and product market investment decisions. |
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Prof. Govindaraj |
Prof. Suresh Govindaraj, two-time Paul Nadler Teaching Excellence award winner, is redesigning his popular Financial Accounting and Financial Statement Analysis courses. He now plans to weave in a brand-new module on "Models of Bankruptcy" in the Financial Statement Analysis course. He also plans to include a special project on Managerial and Cost Accounting and its synergies with Supply Chain Management, as a supplement to the Financial Accounting class. Too often have derivatives been unfairly blamed for financial disasters by people who had misused these instruments. The objective of Demystifying and Exploiting Derivatives and Options is introduce our EMBAs to the possibilities, potential, and pitfalls as well, that derivative instruments bring to the table for corporate and individual financial planning. The topics covered in this new course include the valuation of derivatives, incorporating derivatives in corporate financial planning, constructing hedge strategies, and discussions of the risks and benefits of derivatives. Note: a course on derivatives is usually not part of EMBA programs around the world. |
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Prof. Pridgen |
Professor Robert Pridgen, Doing Business in China: What are some of the fundamental faux pas that foreigners make in China? What could be deal-breakers there? Deal-makers? What are the "must do" things in a business negotiation in China? And the "must NOT do" things? Where to sit at dinner? What gifts to bring--to open or not to open the gifts in public? And is it really necessary to have a bite of that baby sea urchin at the banquet? Vital tips will be provided by Professor Pridgen in a remarkable short module that overviews China and then delves into the fundamentally essentials necessary to navigate business in the Middle Kingdom. Originally from Clinton, NJ, Professor Pridgen (who is fluent in Mandarin), graduated from Drew University with a degree in Political Science and from the Rutgers-Beijing EMBA program with an MBA in Finance. After serving in the US Army, he started his career in the international logistics industry. He has lived and worked extensively overseas with assignments in China, Thailand, Malaysia, India, Sweden, Germany, and the U.K. among others. The module focuses on down-to-earth realities of conducting business overseas, especially in China, and ensures that Rutgers EMBAs have both the cultural and economic skills necessary to allow them to succeed on an international assignment. |
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Prof. Kedia |
Professor Simi Kedia of RBS' Finance Department presents a new module, Mergers and Acquisitions, that makes the Finance program--ranked #6 globally by BusinessWeek--even stronger. She now leverages her vast publishing record by presenting this hard-hitting module that explores the theory and reality of mergers and acquisitions. Exploring differences in corporate governance philosophies, along with the role of financial institutions in an international setting makes the inclusion of this module a testament to the timeliness of the Rutgers EMBA curriculum. |
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Dr. Avi Mukherjee |
Dr. Avi Mukherjee – professor, trainer, and consultant in Marketing and Brand Management – delivers modules at REMBA that address critical emerging issues pertaining to marketing and brand management, such as: How can firms effectively differentiate their offerings to remain competitive in the marketplace? How does a firm optimize its product-market choice in this new globalized world? How can building, managing, and leveraging brands contribute to creating customer value? What is the role of innovation in marketing and brand building? How does marketing relate to corporate strategy in new and extant, large and small, and public and private firms across consumer, business-to-business, service and technology sectors? Avi extensively uses business case studies and research projects to offer hands-on learning on marketing that allows participants to position themselves as brands and empowers them to be immediately effective in their cutting-edge business organizations. Having taught in universities across the world, Avi is currently the Chair of Marketing at Montclair State University in New Jersey, the Editor-in-Chief of the world's leading pharmaceutical marketing and healthcare management journal, and a board member on advertising and healthcare trade organizations. |
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Prof. Napear |
Professor Rachel Napear, herself a graduate of the Rutgers EMBA program and owner of two small businesses, has launched a stellar new elective in Rutgers EMBA Entrepreneurship Strategy. So you want to start your own business? Do you have a business plan? What differentiates your idea from others? Do you have a Marketing strategy? This is a very practical elective taught by practicing Entrepreneurs for Rutgers EMBAs who are serious about building a business plan to launch a real company. Entrepreneurship Strategy offers an in-depth analysis of the essential concepts that encompass a professional business plan and is designed to provide professional assistance assessing the viability of your business ideas. The course syllabus is designed to deliver a tutorial to help focus on the essential steps for success. The course is organized into a ten week, real world, business development simulation, with each week covering a different area such as Market Research Analysis, Marketing Strategy, Strategic Drivers, Core Financials, Venture Financing, Strategy and Implementation. In addition to the course material, we invite guest speakers for the third hour of each class to provide a link between that day's topic and its application in their real world business. The course couples theory with real-world simulations in a structured, methodical approach. |
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Prof. Rowley |
Professor Lincoln Rowley, conducts a tightly-focused session, The Art and Science of Mentoring, that highlights the importance of coaching for performance, and how to create a high performance environment. As an executive, your success will be measured on 3 things: Communicating your ideas, Doing more with less, and Delivering what you promise. Two of these things rely on how well you coach others to perform. And if you are indeed capable of even bigger and better things moving up to the corner office, you must master these skills. Did you have an amazing mentor? Is it time for you to pass that on? A company's morale and culture is driven by the mentoring and nurturing of each incoming generation without this there is no long term sustainable advantage. No innovation, no pride, no drive. Nothing. |
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Spouse/Partner Event |
Spouse/Partner Event No Rutgers Executive MBA lives and works in a vacuum. The intense workload is only made possible with the assistance of friends and family. With this in mind, Rutgers EMBA has adopted a novel approach. Instead of the customary dinners and wines-and-cheeses that other EMBA programs conduct for spouses/partners, Rutgers EMBA has decided to literally bring the partners/families into the same classrooms and to be introduced to the same business language and jargon that their partners/spouses have been suddenly uttering since enrolling in the program. We now conduct complementary short sessions, combined with lunches at Rutgers Business school on EMBA class days, on Macroeconomic Policy after the Subprime Crisis for spouses and partners. In this half-day session, Prof.Langdana introduces them to key macro concepts and updates them on the latest developments in US and Global Macroeconomic conditions. Other sessions that are planned include topics such as Strategic Marketing, and Internal Leadership. |
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Prof. Becker |
With the inclusion of Prof. Sandy Becker's Marketing Strategy course and the powerful MarkStrat simulation, the REMBA Marketing sequence has been made even stronger. This change significantly increases the marketing exposure in the core of the program. In addition, new marketing electives have been introduced: New Product Development and Strategy, and Brand Management, taught by professors who combine extensive real-world marketing experience with cutting-edge theory. |
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Prof. O'Hare |
Prof. Mary-Kate O'Hare, Ph.D., is Associate Curator of American Art at The Newark Museum.
Art, Innovation, and Executives
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Prof. Parks |
Prof. Peter Parks has spun Managerial Economics around the theme of corporate strategy. Each meeting resonates with real-world strategic implications which expand on Porter's classic strategy themes of product differentiation, cost minimization, and focus. For example, the discussion on cost minimization recently helped an EMBA from Verizon price broadband access and broadband content. The analysis of cost minimization also has huge implications for supply chain management which, after all, is the engine that powers companies like Wal-Mart and Dell. Along with second-year courses on Corporate Strategy, Strategic Execution, and Strategic Leadership, Prof. Parks' Managerial Economics is a part of the highly regarded Strategy component at Rutgers EMBA. |
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Jim Smith, Jr. |
Jim Smith, Jr., a highly sought-after presentations skills specialist, comes on board EMBA to ensure that Rutgers EMBAs learn the art of making exceptional presentations. Prof. Farrokh Langdana has been searching for a veritable superstar to train the EMBAs to make absolutely memorable presentations, and he has finally found him, thanks to Brian Warrick (Metlife Executive, EMBA 2008). Jim is the author of the best selling books, CRASH AND LEARN: 600+ Road-Tested Tips to Keep Audiences Fired Up and Engaged! and From Average to Awesome. He is co-author (along with Ken Blanchard, Jack Canfield, Mike Van Hoozer, John Christensen and others) of the leadership book The Masters of Success. Jim is currently the President and CEO of JIMPACT Enterprises and works with his clients in the areas of leadership, motivation, and presentation skills. Over the last 10 years Jim Smith has worked with a number of large and small organizations including: MetLife, Merck, Commerce Bank, HBO, ADP (Dealer and Retirement Services), Johnson and Johnson, INROADS Philadelphia, Astrazeneca, Famous Dave's Restaurants, Cousins Subs, Thompson's Children's Home, Subaru, PEMCO, Schering Plough, The National Security Agency and Sheraton Hotels. |
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Prof. Karafin |
Former VP at Lucent, Dr. Barry Karafin is a key ingredient in Rutgers EMBA's #5 worldwide ranking in Strategy (BusinessWeek). His course is constantly modified to be a capstone learning event that involves supply chain analysis, marketing, strategy, economics, organizational theory, finance and leadership. In fact, the course has been renamed Executive Strategy and Strategic Leadership. Prof. Karafin has been awarded the EMBA Excellence in Teaching Award on several occassions. |
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Karen Fenner |
Karen Fenner, president of Globally Speaking LLC, has been providing on-site cross-cultural consulting and language training for multi-national companies and executives since 1995. She has lectured at various management training programs and has been a keynote speaker on "Cross Culturally Communicating" at various international organizations. She is also a regular lecturer at the Rutgers University Business School Executive MBA Program. Fenner's seminars focus on today's global managers and how they can best maximize communication and minimize conflict when working in a multi-cultural environment. Discussions will range from proper business introductions to giving effective presentations to an international audience. Socializing styles will be discussed, running the gamut from water cooler conversations to formal dinner invitations. |
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Prof. Jagpal |
Prof. Sharan Jagpal's new book, Fusion for Profit: How Marketing and Finance can Work Together to Create Value, Oxford, will be incorporated in his highly-acclaimed Marketing course in Rutgers EMBA. The book has already received rave reviews (see below) and Rutgers EMBA will be the first major program to incorporate this in class: "Sharan Jagpal's Fusion for Profit breaks new ground in integrating marketing with the other functional areas of business—especially finance. Among other "ah ha" moments one will see the financial input to the key marketing metrics as well as understand why some advertising is directed not at Main Street, but rather to Wall Street." "Fusion for Profit is a one-of-a-kind exposition of how the fusion of marketing skill and financial discipline can drive shareholder value...This superb book is a must read for anyone interested in building businesses." "Bringing marketing and finance together is a massive endeavor, making this book unique in its scope and the breadth of the topics it covers... In Fusion for Profit, Jagpal brilliantly combines these seemingly disparate fields." "This seminal book has created an urgently needed new paradigm for business theory and practice. Jagpal has developed novel theories and practical methods for solving critical but neglected business problems...." |
In two sessions, Steve Isenburg will highlight the leadership qualities of some key historic figures and how their decision making skills (or lack thereof) can still inform us in today's business environment. Any Executive that does not grasp the lessons and importance of great leaders in history is operating with imperfect and incomplete information. The first of the two discussions covers some of the key protagonists in the United States Civil War (1861-1865). At REMBA, Steve will emphasize the leadership lessons from President Lincoln, as shown in the relationship with his key Generals (including McClellan, Meade, and Grant) with a special discussion on the Battle of Gettysburg. Confederate leaders such as Jefferson Davis and Generals Robert E. Lee and Stonewall Jackson are also covered. Also note that President Obama used the book, Team of Rivals (Lincoln and his Cabinet) as his guiding light in forming his cabinet. And with the Sesquicentennial of the Civil War—this session has perfect timing!
