EMBA Curriculum: New for 2013-2014
Paul Profeta, renowned real-estate developer and philanthropist, speaks with the REMBA Class at Dolce
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Prof. Sopranzetti |
Professor Ben Sopranzetti, Ph.D. teaches a capstone course, Driving the Bus: The Keys to Linking Business and Financial Strategy. One of the key differentiators between an EMBA and a traditional MBA is that MBAs specialize in and are hired to fulfill a specific functional role within a firm, whereas EMBAs are hired to drive revenues and enhance cash flows. MBAs are needed on the bus, but EMBAs are hired to drive it. This course takes direct aim at this crucial skill by providing a holistic exploration of how C-level executives manage the entire balance sheet, rather than just assets, in order to drive revenues by creating and sustaining comparative advantages in their product market. Even the most forward-thinking and innovative business strategies are worthless if the firm doesn't have access to the funds to implement them. Sessions include: driving the revenue line through performance selling; growth through strategic alliances; growth through mergers and acquisitions; ensuring profitability and liquidity, creating alignment between a firm's product market policy and its financial policy; pitching for success; and key drivers of cash flow, and valuation for strategic decision making. Prof. Sopranzetti is widely regarded as a master teacher and is a veteran of our Asian Executive MBA Programs. His deep industry knowledge, and his engaging and dynamic teaching style garnered him sixteen awards for Excellence in Teaching. In 2008, Professor Sopranzetti was selected by Business Week as one of their twenty-one Favorite Professors. The EMBA program is delighted to be working with Professor Sopranzetti to bring you this interdisciplinary, hard-hitting, and cutting-edge course that bridges Business, Marketing, and Financial Strategy. |
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Mike Moran |
Mike Moran, author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., presents a cutting-edge module on Social Media Marketing in the 4th semester. The focus of his presentation is not just a review of the most recent challenges and opportunities offered by New Media Marketing, but also the critical aspect of the "measurability" of this form of marketing. Is it working? How well is it (or is it not) working? What are the profitability and the life-cycle of this form of Marketing? Mike Moran is the perfect New Media Marketing guru to be discussing these topics. He was, after all, the leader of many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and is a regular columnist for Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com) and his Biznology newsletter and blog. |
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Prof. Govindaraj |
Prof. Suresh Govindaraj, two-time Paul Nadler Teaching Excellence award winner, is redesigning his popular Financial Accounting and Financial Statement Analysis courses. He now plans to weave in a brand-new module on "Models of Bankruptcy" in the Financial Statement Analysis course. He also plans to include a special project on Managerial and Cost Accounting and its synergies with Supply Chain Management, as a supplement to the Financial Accounting class. Too often, derivatives have been unfairly blamed for financial disasters by people who misused these instruments. The objective of Demystifying and Exploiting Derivatives and Options is to introduce our EMBAs to the possibilities, potential, and pitfalls, that derivative instruments bring to the table for corporate and individual financial planning. The topics covered in this new course include the valuation of derivatives, incorporating derivatives in corporate financial planning, constructing hedge strategies, and discussions of the risks and benefits of derivatives. Note: a course on derivatives is usually not part of EMBA programs around the world. |
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Prof. Mukherjee |
Prof. Mukherjee – professor, trainer, and consultant in Marketing and Brand Management – delivers modules at REMBA that address critical emerging issues pertaining to marketing and brand management, such as: How can firms effectively differentiate their offerings to remain competitive in the marketplace? How does a firm optimize its product-market choice in this new globalized world? How can building, managing, and leveraging brands contribute to creating customer value? What is the role of innovation in marketing and brand building? How does marketing relate to corporate strategy in new and extant, large and small, and public and private firms across consumer, business-to-business, service and technology sectors? Prof. Mukherjee extensively uses business case studies and research projects to offer hands-on learning in marketing that allows participants to position themselves as brands and empowers them to be immediately effective in their cutting-edge business organizations. Having taught in universities across the world, Prof. Mukherjee is currently the Chair of Marketing at Montclair State University in New Jersey, the Editor-in-Chief of the world's leading pharmaceutical marketing and healthcare management journal, and a board member on advertising and healthcare trade organizations. |
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Prof. Lei |
Announcing two exciting new concentrations! In addition to the traditionally popular Finance and Marketing concentrations in EMBA, we now offer two additional concentrations in Supply Chain Management (SCM) and in Strategy. As you may know, Rutgers Business School's SCM is ranked #3 in North America by Gartner (2011) and Strategy has been consistently ranked in the Top 10 in the world (Financial Times, Business Week). In addition to the Supply Chain core course already offered in the program, there are three new exciting electives offered to Rutgers EMBAs which are:
In addition, students may decide to take one or more electives from the full range of courses offered in the Rutgers Business School’s Full-Time MBA Program and the Flex MBA (formerly, Part-time) program on either the Newark or the New Brunswick campuses at no extra cost. Such courses may be taken in any term. Some of these include the courses below which are part of the Strategy Concentration:
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Prof. Suk |
Professor Jing Suk presents Web Analytics through practical applications, with a focus on deriving actionable insights through the use of digital analytics. The course provides a broad overview of key web analytics strategies, concepts, issues, challenges and tools. Topics covered include:
The course is designed to provide a framework to help marketers, businesses and students evaluate the effectiveness of websites by improving their company’s bottom line. It also equips students with the mindset, concepts, terminology, knowledge, skills and processes in web analytics by utilizing real-world examples and projects. Students will analyze web analytics data from several eCommerce, lead-generation and content sites. In addition, students will work with Google Analytics, Omniture, comScore and more, to help solidify their learning of digital analytics. Professor Suk is VP/Director of Strategy and Analysis at Digitas, the world’s leading digital marketing and advertising agency. She leads a team of analysts and managers and utilizes qualitative, quantitative, competitive and industry insights to help drive planning and optimization decisions for major brands and their integrated online strategies. She also drives innovation and testing among emerging and new media to reach consumers for her clients. Previously, she worked as the Director of Analytics and Business Intelligence at Thomson Reuters, where she led analytics for several B2B and B2C websites, including Reuters.com, across the online, mobile and social media platforms. Professor Suk has over 15 years of experience in digital analytics, marketing, advertising and technical consulting. She earned an MBA from the Executive MBA Program at Rutgers Business School and a Bachelor’s Degree in Computer Science from Rutgers College. |
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Prof. Yeniyurt |
Professor Sengun Yeniyurt teaches the Global Marketing Strategy course which presents the unique and complex characteristics of marketing in global markets. EMBAs will be presented with organizational and environmental factors that have to be taken into account while formulating and implementing global marketing strategies. In addition, market selection, market entry, global market expansion, global market advantage, global product and brand development, pricing, advertising, and distribution in global markets, and alternative global marketing strategies and tactics are some of the topics that will be discussed. Prof. Yeniyurt is the Vice-Chair of the Supply Chain Management and Marketing Sciences Department and serves as the academic coordinator of the undergraduate and graduate Marketing Programs at Rutgers Business School. Dr. Yeniyurt is an expert global marketing strategist who specializes in product and brand management as well as supplier relationship management. He has received numerous awards for his accomplishments in research and teaching. He frequently organizes and teaches in executive training and professional certificate programs. Dr. Yeniyurt has conducted research and provided expert consultation for projects regarding many global companies such as Bridgestone, BMW, Chrysler, General Motors, Lockheed Martin, and Toyota. |
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Prof. Wang |
Professor Wang's expertise lies in developing analytical tools to understand consumer/firm behavior and improve business decision making in retailing, pharmaceutical and healthcare industries. Specifically, her current research interests include measuring social influence and identifying opinion leaders, optimizing search engine advertising, and coordinating marketing and supply chain decisions. Professor Wang teaches Marketing Research to Executive and regular MBA students, where she equips students with important qualitative and quantitative tools to succeed in today's business world. The goal of this course is to provide a fundamental understanding of marketing research methods as employed by well managed firms and proposed by leading researchers in academia. This course is aimed at managers who are ultimate users of the research and are responsible for determining the scope and direction of research activities. This course provides students with a comprehensive toolbox and "hands-on" experiences with the full process of marketing research from problem formulation to research design, data collection methods, questionnaire design, and data analysis. The emphasis is on the interpretation and application of these tools in making real life marketing decisions. Real world cases are used to illustrate the power of marketing research in improving business decision making and to help students practice the tools learned in class. These are some of the sample cases:
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Prof. Zafar |
Kashif Zafar, Director, Business Technology, Pfizer In today’s dynamic business environment, business executives are constantly challenged with complex decisions regarding the choice of the right technology solutions to improve bottom-line results. These business decisions require a good understanding of IT strategy and the operating model of IT organization. The IT Strategy course will focus on various key aspects of technology strategy and its alignment with overall business strategy. The approach to IT strategic planning, building blocks of strategy, challenges with strategy formulation, and issues with the execution of IT strategy will be discussed in detail. The course will leverage proven models, strategic frameworks, and case studies - all from the real-world business perspective, to make ‘IT Strategy’ come alive at Rutgers EMBA. The key topics will also include the necessary knowledge of IT organization, technology processes, global support models, key systems, and emerging technology trends (cloud computing, big data, digital marketplace, and mobile computing, etc.) - knowledge that is vital for senior-level decision-making. Kashif Zafar is a proven business technology leader with over 18 years of professional experience in successfully managing business-driven technology initiatives for global organizations. He studied at the University of Pennsylvania for a graduate degree program in Public Policy. Previously, he earned an MBA from the Executive MBA Program at Rutgers University, and a Master’s Degree in Engineering from the City College of New York. He is currently the Director of Business Technology at Pfizer, Inc. |
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Prof. Longo |
Professor John Longo conducted a workshop for the EMBA Class of 2012 on Hedge Funds. Dr. Longo discussed the history of the hedge fund industry, its role in individual investment portfolios and several sample hedge fund trades. Perhaps the highlight of the session was when several EMBA groups had to pitch their own investment idea in front of the class. The investment ideas pitched by the EMBAs were captivating, with many taking copious notes to prepare them to put their own capital to work. Professor Longo will be conducting another workshop on investments for the group during the upcoming Spring semester. Professor Longo recently served as faculty advisor to the team of Rutgers Business School finance students who placed 2nd out of 500+ schools from around the world in the CFA Institute's Global Investment Research Challenge. |
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Paul Profeta |
Paul Profeta, renowned real-estate developer and philanthropist, spoke to the REMBAs at the week-in-residence at Dolce, Basking Ridge, in a session that constitutes The REMBA Advantage (click here to see photos). The poignant 90-minute presentation included Paul's childhood and the immense role of his parents on his later success. Mr. Profeta, who has taught at Columbia University's EMBA Program, then went on to discuss the key traits that he looks for when he hires senior executives. He followed with discussions of some major mistakes he had made, and how he would approach the same challenges again if he had to. Paul then discussed the role of philanthropy in his life and in the lives of major executives and ended with a prescription for macroeconomic renewal for the United States. This was a standing-room-only event and one that will be remembered in REMBA for a long time. |
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Prof. Buchholtz |
Prof. Ann Buchholtz, Professor of Leadership and Ethics and Research Director of the Institute for Ethical Leadership, presents a new module "Business Ethics" as part of the Organizational Behavior course. Her course is designed to enable you to think systematically and rigorously about the seemingly intractable ethical issues that occur in a business context, and to help you to clarify and examine the ethical system you now hold. To do this, she presents several ethical frameworks that are closely tied to business ethics and applies those frameworks to current business ethics cases. In an era when the role of Ethics in Business Decisions has (for good reason) come under greater scrutiny than ever, this module introduces a long-overdue and vitally important ingredient to the REMBA mix of short modules. |
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David Finegold |
Prof. David Finegold, Senior Vice President for Lifelong Learning and Strategic Growth, now presents, "The Role and Future of Biotech Clusters in NJ and in the US," to the 2nd year class. Dr. Finegold is a global authority on biotech clusters and the pharmaceutical industry, and is currently playing a leading role in ensuring that NJ--the Route 1 corridor, in particular--becomes the Biotech "Silicon Valley" of America. He is the author of over 90 journal articles and 6 books, a product of Harvard and Oxford Universities, and was inducted in 4/2009 to the NJ Hall of Fame for Technology. |
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Steve Isenburg |
The second session covers the United States Presidents, focusing on some of the great (and flawed) men who have held this position. In addition to Washington and Lincoln, the discussion covers some of our lesser known presidents, such as John Tyler, Chester Arthur, Lyndon Johnson and James K. Polk (the greatest president no one knows). Again, reviewing the lessons of their presidencies and applying that knowledge to our current business environment rewards us with an overview essential to thoughtful decision making.
Robert E. Lee |
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Prof. Kedia |
Professor Simi Kedia of RBS' Finance Department presents a new module, Mergers and Acquisitions, that makes the Finance program--ranked #6 globally by BusinessWeek--even stronger. She now leverages her vast publishing record by presenting this hard-hitting module that explores the theory and reality of mergers and acquisitions. Exploring differences in corporate governance philosophies, along with the role of financial institutions in an international setting makes the inclusion of this module a testament to the timeliness of the Rutgers EMBA curriculum. |
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Prof. O'Hare |
Prof. Mary-Kate O'Hare, Ph.D., is Associate Curator of American Art at The Newark Museum.
Art, Innovation, and Executives
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Jim Smith, Jr. |
Jim Smith, Jr., a highly sought-after presentations skills specialist, comes on board to ensure that Rutgers EMBAs learn the art of making exceptional presentations. Prof. Farrokh Langdana has been searching for a veritable superstar to train the EMBAs to make absolutely memorable presentations, and he has finally found him, thanks to Brian Warrick (Metlife Executive, EMBA 2008). Jim is the author of the best selling books, CRASH AND LEARN: 600+ Road-Tested Tips to Keep Audiences Fired Up and Engaged! and From Average to Awesome. He is co-author (along with Ken Blanchard, Jack Canfield, Mike Van Hoozer, John Christensen and others) of the leadership book The Masters of Success. Jim is currently the President and CEO of JIMPACT Enterprises and works with his clients in the areas of leadership, motivation, and presentation skills. Over the last 10 years Jim Smith has worked with a number of large and small organizations including: MetLife, Merck, Commerce Bank, HBO, ADP (Dealer and Retirement Services), Johnson and Johnson, INROADS Philadelphia, Astrazeneca, Famous Dave's Restaurants, Cousins Subs, Thompson's Children's Home, Subaru, PEMCO, Schering Plough, The National Security Agency and Sheraton Hotels. |
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Prof. Karafin |
Former VP at Lucent, Dr. Barry Karafin is a key ingredient in Rutgers EMBA's #5 worldwide ranking in Strategy (BusinessWeek). His course is constantly modified to be a capstone learning event that involves supply chain analysis, marketing, strategy, economics, organizational theory, finance and leadership. In fact, the course has been renamed Executive Strategy and Strategic Leadership. Prof. Karafin has been awarded the EMBA Excellence in Teaching Award on several occasions. |
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Karen Fenner |
Karen Fenner of Globally Speaking is an expert authority on cross-cultural management training, building effective global teams and German and English language instruction. She has conducted numerous training seminars for Fortune 100 companies helping international teams transcend language and cultural barriers quickly and effectively. She is originally from Hamburg, Germany and moved to the U.S. as a young student. Her bilingual and bi-cultural upbringing, her international education, along with years of experience working with global clients give her unique insight into understanding culture and how it affects communication, management and socializing styles. Her tailor-made seminars focus on preventing as well as solving conflicts based on cultural misunderstandings resulting from international mergers and acquisitions. Hands-on techniques help global managers realize the benefits of working with intercultural teams and foster trust and open communication. Discussions will run the gamut from giving effective global presentations to water cooler and dinner conversation. She teaches with energy and enthusiasm and has been a regular lecturer at the REMBA program since 2002. |
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Spouse/Partner Event |
Spouse/Partner Event No Rutgers Executive MBA lives and works in a vacuum. Successfully managing the intense workload is only made possible with the assistance of friends and family. With this in mind, Rutgers EMBA has adopted a novel approach. Instead of the customary dinners and wine-and-cheese receptions that other EMBA programs conduct for spouses/partners, Rutgers EMBA has decided to bring the partners/families into the same classrooms and introduce them to the business language and jargon that their partners/spouses have been suddenly uttering since enrolling in the program. We now host complimentary short sessions on "Macroeconomic Policy after the Subprime Crisis" combined with lunch at Rutgers Business School on EMBA class days for spouses and partners. In this half-day session, Prof.Langdana introduces them to key macro concepts and updates them on the latest developments in US and Global Macroeconomic conditions. Other sessions that are planned include topics such as Strategic Marketing, and Internal Leadership. At a recent spouse/family event in EMBA, one of the student's parents, ages 87 and 91, attended the 3-hour Macroeconomic Policy Overview of the US and the Eurozone (in particular, the problems in Greece). Here are some comments from the student's 87-year-old mother: "Dear Dr. Langdana, On behalf of my husband, Lee, and myself, I want to thank you and the entire Rutgers' Staff for the generous welcome and hospitality shown us on Saturday, February 18th at Rutgers. We congratulate you on the wonderful program you have put together. Taking the time to construct a teaching session for the family members of your EMBA students is an unusually special gift that opens a window for us to peer into to see what you and they are doing. We have never enjoyed a class more than the one you conducted on that day. We now have a more thorough understanding of economics as a result of it, and could actually come to love the subject because of your teaching. I intend to read your book so that I may become more knowledgeable on the consumption and distribution of goods and services thereof, and hopefully become a better citizen. Again, many thanks from both of us for an outstanding day." |
In two sessions, Steve Isenburg highlights the leadership qualities of some key historic figures and how their decision making skills (or lack thereof) can still inform us in today's business environment. Any Executive that does not grasp the lessons and importance of great leaders in history is operating with imperfect and incomplete information. The first of the two discussions covers some of the key protagonists in the United States Civil War (1861-1865). At REMBA, Steve emphasizes the leadership lessons from President Lincoln, as shown in the relationship with his key Generals (including McClellan, Meade, and Grant) with a special discussion on the Battle of Gettysburg. Confederate leaders such as Jefferson Davis and Generals Robert E. Lee and Stonewall Jackson are also covered. Also note that President Obama used the book, Team of Rivals (Lincoln and his Cabinet) as his guiding light in forming his cabinet. And with the Sesquicentennial of the Civil War—this session has perfect timing!
