EMBA Courses: New for 2014-2015

Paul Profeta, renowned real-estate developer and philanthropist, speaks with the REMBA Class at Dolce

 

Prof. Sopranzetti

Professor Ben Sopranzetti, Ph.D. teaches a capstone course, Driving the Bus: The Keys to Linking Business and Financial Strategy.  One of the key differentiators between an EMBA and a traditional MBA is that MBAs specialize in and are hired to fulfill a specific functional role within a firm, whereas EMBAs are hired to drive revenues and enhance cash flows.  MBAs are needed on the bus, but EMBAs are hired to drive it.  This course takes direct aim at this crucial skill by providing a holistic exploration of how C-level executives manage the entire balance sheet, rather than just assets, in order to drive revenues by creating and sustaining comparative advantages in their product market.  Even the most forward-thinking and innovative business strategies are worthless if the firm doesn't have access to the funds to implement them.

Professor Sopranzetti is widely regarded as a master teacher and is a veteran of our Asian Executive MBA Programs. His deep industry knowledge, and his engaging and dynamic teaching style garnered him sixteen awards for Excellence in Teaching.  In 2008, Professor Sopranzetti was selected by Business Week as one of their twenty-one Favorite Professors.

Prof. Govindaraj

Professor Suresh Govindaraj is a two-time Paul Nadler Teaching Excellence award winner and was named one of the top 15 Forensic Accounting Professors in the U.S. by ForensicsCollege.com. He teaches a Financial Statement Analysis course and weaves in a module on "Models of Bankruptcy" in this course.

Derivatives have often been unfairly blamed for financial disasters by people who misused these instruments. The objective of Demystifying and Exploiting Derivatives and Options is to introduce EMBAs to the possibilities, potential, and pitfalls, that derivative instruments bring to the table for corporate and individual financial planning. The topics covered in this new course include the valuation of derivatives, incorporating derivatives in corporate financial planning, constructing hedge strategies, and discussions of the risks and benefits of derivatives. Note: a course on derivatives is usually not part of EMBA programs around the world.

Prof. Contractor

Professor Farok Contactor, the Rutgers Distinguished Professor, teaches International Business, a course designed to introduce managers to the major international environmental influences on their future decisions, and to basic analytical tools such as foreign expansion alternatives, hedging of foreign exchange risk, and analysis of international alliances.

The foreign sector now accounts for over one-sixth of the American economy. Imports and investment decisions by U.S. and other firms affect jobs and economies far removed from the locus of the decisions. Managers in overseas environments must make decisions not only based on economics, but should also incorporate social and political factors into their judgments.

Dr. Contractor, Professor at Rutgers Business School, has  also taught at the Wharton School, Copenhagen Business School, Fletcher School of Law and Diplomacy, Tufts University, Nanyang Technological University, Indian Institute of Foreign Trade, XLRI (India), Lubin School of Business, Theseus, EDHEC and conducted executive seminars in the U.S., Europe, Latin America and Asia. He is a noted researcher in the field, an elected Fellow of the Academy of International Business whose over 100 articles and 9 books have been cited more than 7000 times by other authors around the world. Dr. Contractor’s research focuses on Foreign Direct Investment, negotiating international strategic alliances and joint ventures, outsourcing and offshoring and valuation of intellectual assets.

Prof. Kiess

Professor Braun C. Kiess is teaching a course on Lean Startups: How to Create, Finance, Run and Sell Them that challenges students to identify opportunity, build new lean ventures around those opportunities, and mitigate risk. This two part module focuses on mitigating the biggest risk there is in launching a new venture: building something nobody wants. In this section students explore the new paradigms of continuous innovation, rapid customer discovery /validation, and the path to -- and importance of -- discovering your Hedgehog Concept. This learning will build on the seminal work and insights of Jim Collins (Good to Great, 2001), Eric Ries (Lean Startup, 2011), and Steve Blank (The Startup Manual, 2012).

Professor Kiess is a serial entrepreneur, angel investor, and educator. He sits on several corporate boards and has over 14 years of experience in a diverse range of industries.  His professional roles have included Chief Executive Officer (CEO), Chief Financial Officer (CFO), Vice President of Sales & Marketing, and Director of Business Development. Mr. Kiess holds a Bachelors of Science degree in Finance (Summa Cum Laude) from Rutgers University and has Masters in Business Administration (MBA) degrees from both Columbia Business School and London Business School (Global Executive MBA Program).

Prof. Eventoff

Professor Matt Eventoff will present the “The Art of Public Speaking and Communication” which will focus on helping each EMBA student become a more effective professional communicator.   Each EMBA student will be prepared to interact with different audiences, and prepared to address them, whether presenting to potential investors, a Board of Directors or a hostile audience. From learning how to open, close and structure an effective business presentation, to learning verbal and non-verbal communication strategies, to providing live examples and opportunities for each student, participants can expect to leave this workshop a more confident and compelling communicator.  

Other highlights of the session will include:

  • Helping to determine when to communicate, what to communicate and to whom to communicate.
  • Learning how to create messages that will work, and identify messages that will fail to resonate.
  • Providing 15+ ways to effectively open and close a business presentation
  • Preparing for hostile questioning, difficult Q&A sessions, addressing media and public encounters.

Matt Eventoff is owner of Princeton Public Speaking and works with junior, senior, and C-level executives in organizations ranging in size from startups to Fortune 500 companies.
His specialties include communication training, message development training and communication strategy. He has successfully prepared clients to appear before almost every audience and on nearly every network and major cable news program, including 60 Minutes, 20/20, Nightline, Dateline, Frontline, Hardball, and Good Morning America.

Matt is frequently cited by leading publications and news outlets on issues related to communication, including The New York Times, USA Today, Forbes, CNBC, NPR, BusinessWeek, ABC News, Bloomberg, The AP (Associated Press), BBC and The Washington Post, among others. He serves as professional advisor to the Princeton University student organization Speak with Style. In 2010, he was named to NJBIZ’s prestigious “Forty under 40” list.

He is the author of Oratore: The Art of Communication, It Really Is As Simple As ABC: What Leaders Can Learn From Masterful Orators, and the co-author of History’s Greatest Leaders and You.

Visit princetonpublicspeaking.com to learn more about Professor Eventoff.

Prof. Kurtzberg

Professor Terri R. Kurtzberg will present the “Secrets of Successful Virtual Teams” module which will focus on helping each EMBA student become more effective at leading and participating in virtual team interactions. Both common virtual team problems and realistic solutions will be discussed on topics ranging from early team interactions and building trust to coordination difficulties and leadership challenges. Problems created by electronic communication will also be addressed.

Professor Kurtzberg is Associate Professor of Management and Global Business at Rutgers Business School, Newark and New Brunswick. She was trained at the University of Chicago (BA/MA), the Kellogg School of Management at Northwestern University (PhD), and Harvard Business School (visiting PhD student). She has also taught at the Stern School of Business at NYU. Her areas of expertise include virtual teams, e-mail communications, negotiation strategies and tactics, and organizational creativity. Her primary research focuses on technology and how communicating via computer (e-mail and instant messenger tools, for example) changes organizational outcomes such as negotiations, feedback, group cooperation, knowledge sharing, and blame.

Professor Kurtzberg’s work has been cited in major media outlets such as Fortune Magazine, The New York Times, CNN.com, and on the BBC World Service radio program, among others. Her published work appears in journals such as Organizational Behavior and Human Decision Processes, Journal of Applied Psychology, Group Dynamics, and Social Justice Research.

She is the author of Virtual Teams: Mastering Communication and Collaboration in the Digital Age, and is the co-author of The Essentials of Job Negotiations: Proven Strategies for Getting What You Want. She is the recipient of multiple teaching and research awards.

Prof. Mukherjee

Professor Mukherjee – professor, trainer, and consultant in Marketing and Brand Management – delivers modules at REMBA that address critical emerging issues pertaining to marketing and brand management, such as: How can firms effectively differentiate their offerings to remain competitive in the marketplace? How does a firm optimize its product-market choice in this new globalized world? How can building, managing, and leveraging brands contribute to creating customer value? What is the role of innovation in marketing and brand building? How does marketing relate to corporate strategy in new and extant, large and small, and public and private firms across consumer, business-to-business, service and technology sectors? Prof. Mukherjee extensively uses business case studies and research projects to offer hands-on learning in marketing that allows participants to position themselves as brands and empowers them to be immediately effective in their cutting-edge business organizations.

Prof. Lei

Professor Lei has taught a course in Supply Chain Management in the EMBA program that synthesizes with the Business Statistics and Analytical Techniques courses, as well as with the International Business and International Trade courses.

She has led Rutgers Business School to its well-deserved strong rankings. Rutgers Supply Chain Management program was ranked #3 in the nation by Gartner Supply Chain Leaders, and was also recognized by U.S. News and World Report for the first time ranking #20 in the U.S., ahead of Harvard Business School.

Students interested in Supply Chain may take one or more electives from the full range of courses offered in the Rutgers Business School's Full-Time MBA Program and the Flex MBA (Part-time) program on either the Newark or the New Brunswick campuses at no extra cost. Such courses may be taken in any term.

Prof. Karafin

Dr. Barry Karafin, Former VP at Lucent, is a key ingredient in Rutgers EMBA's #5 worldwide ranking in Strategy (BusinessWeek). His course is constantly modified to be a capstone learning event that involves supply chain analysis, marketing, strategy, economics, organizational theory, finance and leadership. Professor Karafin has been awarded the EMBA Excellence in Teaching Award on several occasions.

Prof. Suk

Professor Jing Suk presents Web Analytics through practical applications, with a focus on deriving actionable insights through the use of digital analytics.  The course provides a broad overview of key web analytics strategies, concepts, issues, challenges and tools.

The course is designed to provide a framework to help marketers, businesses and students evaluate the effectiveness of websites by improving their company's bottom line. It also equips students with the mindset, concepts, terminology, knowledge, skills and processes in web analytics by utilizing real-world examples and projects. Students will analyze web analytics data from several eCommerce, lead-generation and content sites. In addition, students will work with Google Analytics, Omniture, comScore and more, to help solidify their learning of digital analytics.

Professor Suk is VP/Director of Strategy and Analysis at Digitas, the world's leading digital marketing and advertising agency, and previously worked as the Director of Analytics and Business Intelligence at Thomson Reuters, where she led analytics for several B2B and B2C websites, including Reuters.com, across the online, mobile and social media platforms.  Professor Suk has over 15 years of experience in digital analytics, marketing, advertising and technical consulting.  

She earned an MBA from the Executive MBA Program at Rutgers Business School and a Bachelor's Degree in Computer Science from Rutgers College.

Prof. Yeniyurt

Professor Sengun Yeniyurt teaches the Global Marketing Strategy course which presents the unique and complex characteristics of marketing in global markets. EMBAs will be presented with organizational and environmental factors that have to be taken into account while formulating and implementing global marketing strategies. In addition, market selection, market entry, global market expansion, global market advantage, global product and brand development, pricing, advertising, and distribution in global markets, and alternative global marketing strategies and tactics are some of the topics that will be discussed.

Prof. Yeniyurt is the Vice-Chair of the Supply Chain Management and Marketing Sciences Department and serves as the academic coordinator of the undergraduate and graduate Marketing Programs at Rutgers Business School.  Dr. Yeniyurt is an expert global marketing strategist who specializes in product and brand management as well as supplier relationship management.  He has received numerous awards for his accomplishments in research and teaching.  He frequently organizes and teaches in executive training and professional certificate programs.  Dr. Yeniyurt has conducted research and provided expert consultation for projects regarding many global companies such as Bridgestone, BMW, Chrysler, General Motors, Lockheed Martin, and Toyota.

Prof. Christmann

Corporate Sustainability
Professor Christmann, Chair of the Management and Global Business Department

The pervasiveness of business claims about being "green" or "sustainable" and increased stakeholder expectations for businesses to be "responsible" have brought sustainability into the mainstream. Consumer expectations, government regulations and other stakeholder pressures require firms to address social and environmental issues in addition to maximizing their economic bottom line.  A proactive approach to these issues can help firms create competitive advantage, minimize risks, and avoid the cost of playing catch-up.  In this session we will identify the influences of different stakeholder groups that pressure firms to be socially and environmentally responsible, examine frameworks for integrating sustainability in firms' core strategy and operations, and understand how firms that pursue sustainable strategies can gain credibility with external stakeholders and the public.  

Prof. Wang

Professor Wang's expertise lies in developing analytical tools to understand consumer/firm behavior and improve business decision making in retailing, pharmaceutical and healthcare industries. Specifically, her current research interests include measuring social influence and identifying opinion leaders, optimizing search engine advertising, and coordinating marketing and supply chain decisions. Professor Wang teaches Marketing Research to Executive and regular MBA students, where she equips students with important qualitative and quantitative tools to succeed in today's business world.

This course provides a fundamental understanding of marketing research methods and is aimed at managers who are ultimate users of the research and are responsible for determining the scope and direction of research activities. This course equips students with a comprehensive toolbox and "hands-on" experiences with the full process of marketing research from problem formulation to research design, data collection methods, questionnaire design, and data analysis. The emphasis is on the interpretation and application of these tools in making real life marketing decisions.

Prof. Schecter

Professor Marty Schecter presents a class, REMBA Advantage III-Digital Marketing and Social Innovation, that has been especially designed to provide future business leaders with the tools to understand the effect that the internet has on marketing strategy, product innovation, and comparative advantage.

This course takes an executive level view of how companies need to adapt their marketing and business strategies to stay competitive in the rapidly changing digital and social media environment.

As VP, Digital Business Development for global publisher John Wiley & Sons, Professor Schecter leads the digital transformation strategy for business information and learning.

Prior to joining Wiley in 2009, Professor Schecter ran his own digital marketing agency, Juxta Digital, which he co-founded in 1997. Juxta Digital continues to produce branded websites, e-commerce, and mobile and social media campaigns for companies in finance, technology, publishing, television, advertising, and consumer packaged goods. Marty Schecter is a 2013 finance graduate of the Rutgers Executive MBA program and also has an MFA in Fiction from the University of Arizona. He is the author of a novel (Crown, 1992), several short stories and essays, and the associate producer of a Bravo mini-series. He speaks regularly at digital conferences such as Digital Hollywood.

Prof. De Lia

Professor Emilio DeLia presents an "Innovation Management" module as part of the Organizational Behavior class. The course is designed to help students understand the importance of innovation to the performance of their company and to express to others how to manage an ongoing innovation system in their company. In addition students are taught how to identify and develop innovation management skills.

Dr. De Lia is the Executive Director of Rutgers Business School's Network for Innovation Expertise Development (NIED). He has also been successful in: starting, growing and turning around businesses; the innovation, marketing and operations of global services; creating growth strategies; and managing mergers and acquisitions. He is also a former executive at AT&T and Prudential Financial and past president of the internet start-up company, Educated Search. In addition, he is an executive coach in private practice and has coached leaders from diverse industries. He is the co-author of From Cross Purposes to Cooperation: The Ten Factors that Unify a Cross-Functional Team. He completed his MBA through Rutgers Executive MBA Program and his Ph.D. from Rutgers Business School.

Prof. Buchholtz

Professor Ann Buchholtz, Professor of Leadership and Ethics and Research Director of the Institute for Ethical Leadership, presents a module on "Business Ethics" as part of the Organizational Behavior course. Her course is designed to enable you to think systematically and rigorously about the seemingly intractable ethical issues that occur in a business context, and to help you to clarify and examine the ethical system you now hold. To do this, she presents several ethical frameworks that are closely tied to business ethics and applies those frameworks to current business ethics cases.  In an era when the role of Ethics in Business Decisions has (for good reason) come under greater scrutiny than ever, this module introduces a long-overdue and vitally important ingredient to the REMBA mix of short modules.

Prof. Kedia

Professor Simi Kedia of RBS' Finance Department presents a module, Mergers and Acquisitions, that makes the Finance program--ranked #6 globally by BusinessWeek--even stronger. She leverages her vast publishing record by presenting this hard-hitting module that explores the theory and reality of mergers and acquisitions. Exploring differences in corporate governance philosophies, along with the role of financial institutions in an international setting makes the inclusion of this module a testament to the timeliness of the Rutgers EMBA curriculum.

Jim Smith, Jr.

Jim Smith, Jr., a highly sought-after presentations skills specialist, comes on board to ensure that Rutgers EMBAs learn the art of making exceptional presentations. Professor Farrokh Langdana had been searching for a veritable superstar to train the EMBAs to make absolutely memorable presentations, and he finally found him, thanks to Brian Warrick (Metlife Executive, EMBA 2008). Jim is the author of the best selling books, CRASH AND LEARN: 600+ Road-Tested Tips to Keep Audiences Fired Up and Engaged! and From Average to Awesome. He is co-author (along with Ken Blanchard, Jack Canfield, Mike Van Hoozer, John Christensen and others) of the leadership book The Masters of Success. Jim is currently the President and CEO of JIMPACT Enterprises and works with his clients in the areas of leadership, motivation, and presentation skills.

Over the last 10 years Jim Smith has worked with a number of large and small organizations including: MetLife, Merck, Commerce Bank, HBO, ADP (Dealer and Retirement Services), Johnson and Johnson, INROADS Philadelphia, Astrazeneca, Famous Dave's Restaurants, Cousins Subs, Thompson's Children's Home, Subaru, PEMCO, Schering Plough, The National Security Agency and Sheraton Hotels.

Prof. Longo

Professor John Longo conducted a workshop for the EMBA Class of 2012 on Hedge Funds.  Dr. Longo discussed the history of the hedge fund industry, its role in individual investment portfolios and several sample hedge fund trades.  Perhaps the highlight of the session was when several EMBA groups had to pitch their own investment idea in front of the class.  The investment ideas pitched by the EMBAs were captivating, with many taking copious notes to prepare them to put their own capital to work.  Professor Longo will be conducting another workshop on investments for the group during the upcoming Spring semester.

Professor Longo recently served as faculty advisor to the team of Rutgers Business School finance students who placed 2nd out of 500+ schools from around the world in the CFA Institute's Global Investment Research Challenge.

Paul Profeta

Paul Profeta, renowned real-estate developer and philanthropist, spoke to the REMBAs at the week-in-residence at Dolce, Basking Ridge, in a session that constitutes The REMBA Advantage (click here to see photos).  The poignant 90-minute presentation included Paul's childhood and the immense role of his parents on his later success.  Mr. Profeta, who has taught at Columbia University's EMBA Program, then went on to discuss the key traits that he looks for when he hires senior executives.  He followed with discussions of some major mistakes he had made, and how he would approach the same challenges again if he had to.  Paul then discussed the role of philanthropy in his life and in the lives of major executives and ended with a prescription for macroeconomic renewal for the United States.  This was a standing-room-only event and one that will be remembered in REMBA for a long time.

Spouse/Partner Event


Break time at a recent Spouse/Partner Event

Successfully managing the intense workload of the EMBA program is only made possible with the assistance of friends and family. With this in mind, Rutgers EMBA has decided to bring the partners/families into the same classrooms and introduce them to the business language and jargon that their partners/spouses have been suddenly uttering since enrolling in the program.

We host complimentary short sessions on "Macroeconomic Policy after the Subprime Crisis" combined with lunch at Rutgers Business School on EMBA class days for spouses and partners. In this half-day session, Professor Langdana introduces them to key macro concepts and updates them on the latest developments in U.S. and Global Macroeconomic conditions.

At a recent spouse/family event in EMBA, one of the student's parents, ages 87 and 91, attended the 3-hour Macroeconomic Policy Overview of the U.S. and the Eurozone (in particular, the problems in Greece). Here are some comments from the student's 87-year-old mother:

"Dear Dr. Langdana,

On behalf of my husband, Lee, and myself, I want to thank you and the entire Rutgers' Staff for the generous welcome and hospitality shown us on Saturday, February 18th at Rutgers.

We congratulate you on the wonderful program you have put together.  Taking the time to construct a teaching session for the family members of your EMBA students is an unusually special gift that opens a window for us to peer into to see what you and they are doing.  We have never enjoyed a class more than the one you conducted on that day.  We now have a more thorough understanding of economics as a result of it, and could actually come to love the subject because of your teaching.  I intend to read your book so that I may become more knowledgeable on the consumption and  distribution of goods and services thereof, and hopefully become a better citizen.

Again, many thanks from both of us for an outstanding day."