In keeping with this tradition, we are proud to list our latest changes and additions:
David Finegold
Frank Gatti | *Prof. David Finegold, Dean of the Rutgers School of Management and Labor Relations, now presents, "The Role and Future of Biotech Clusters in NJ and in the US," to the 2nd year class. Dr. Finegold is a global authority on biotech clusters and the pharmaceutical industry, and is currently playing a leading role in ensuring that NJ--the Route 1 corridor, in particular--becomes the Biotech "Silicon Valley" of America. He is the author of over 90 journal articles and 6 books, a product of Harvard and Oxford Universities, and was inducted in 4/2009 to the NJ Hall of Fame for Technology. *Frank Gatti, former Rutgers EMBA and current CFO and Senior VP (Finance) of ETS will be speaking on "Strategy + Diversification = Growth". His session, titled “Financial Strategy,” will (i) leverage the Strategy material covered by Barry Karafin and (ii) show the real-world application to his personal experience. The class will get a first-hand account from a major CFO into the world of not just the formulation of strategy, but also implementation--along with a host of real-world challenges that Frank faced along the way as he transformed and turned-around ETS. While at ETS, Frank has been directly involved in more than a dozen transactions totaling about $3 billion, all of which have been the largest and most complex transactions in the company’s 60-year history. Before joining ETS, Frank Gatti was Vice President/Financial Management for The New York Times Company and directly participated in some 50 acquisitions and divestitures, as well as equity and debt offerings totaling more than $5 billion. Frank serves on the Board of Directors of Blackboard, Inc. He received the Dyson College/Pace University 2005 Award for “Distinguished Leadership in Business and Industry” and was selected by the Executive Council of New York as one of the top three CFO’s for 2007. He is a member of CFO Magazine’s Editorial Advisory Board and chairs the Conference Board’s CFO Council. In addition, Mr. Gatti is a member of the Advisory Boards for the Master’s of Science in Publishing Program at Pace University and the Rutgers Business School Financial Advisory Board.
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Steve Adubato | * Dr. Steve Adubato, winner of four Emmy Awards, author of two books, and TV host at NJN and Fox News, will be returning to Rutgers EMBA. His module Leadership, Marketing and the Media will further enhance the Leadership and Strategic Management components of the EMBA program. Dr. Adubato will discuss Leadership qualities in his module on How to Interact with the Media in Times of Crisis. He will then focus on the Marketing aspect with How to manage your company’s message to the media—especially a hostile media. His sessions—and EMBA alumni are invited too—include significant student participation and role-playing. Please note that one of the outstanding features of the REMBA program are the new module add-ons every year.All program upgrades, and all optional sessions are provided at no additional cost to participants.
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NYSSA Champions | * Rutgers EMBA will be offering an additional and optional summer session on mastering Deal Maven, the financial modeling software. Sylvie Nappey and Dr. Jesse Cohen, the two Executive MBAs on the RBS team that made RBS #1 in the NYSSA Investment Research Challenge stressed the importance of Deal Maven in their victory over all the other US business schools. Prof. John Longo, the mentor of the RBS winning team, will conduct this session over the summer.
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Prof. Atkinson
| * Today more and more corporations are realizing that brands represent valuable pieces of legal property that can provide up to 70 percent of a firm’s intangible asset value.In this context we are pleased to introduce as a new marketing elective Professor Marc Atkinson’s Brand Management course.Brand Management explores this topic from two perspectives:
- As a strategic activity focused upon the development, measurement, and maintenance of brand equity based upon the principals of the customer-based brand equity model.
- And, as a function interacting with other disciplines in the corporate setting, including Finance, Sales, Market Research, Customer Marketing, and the Advertising Agency.
In addition to a strong, conceptual foundation, EMBA students will gain valuable, real world insights into Brand Management through a series of case analyses and group exercises on topics ranging from the Brand Portfolio analysis to the Package Design Process.
Professor Atkinson has 30 years brand management experience at Nabisco Foods and Wise Snacks.At Nabisco Foods, his brand assignments spanned 14 food categories including Fleischmann’s Margarine, Cream of Wheat Cereal, and Ortega Mexican Food.As Vice President of Marketing at Wise Snacks, Professor Atkinson played a pivotal role in generating a significant business turnaround which tripled the company’s value.
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Prof. Lei | * In the newly engineered Supply Chain Course, Prof. Lei Lei, who returns to REMBA after successfully founding and Chairing the new RBS Department of Supply Chain Management and Marketing Sciences (SCMMS) , will be taking the whole class to the Port of Newark. Rutgers EMBAs will witness a sample global supply chain process at an automobile loading facility, at the Operations Command Post at the Port of Newark and at a massive scrap metal exporting operation.The participants will compare and contrast the Newark port to the Port of Shanghai which they visit during their summer seminar course in China.
In addition to the incorporation of the Port of Newark into Rutgers SCM, Prof. Lei (along with guest speakers) will also explicitly discuss the theory and application of 6-Sigma quality assurance, logistics performance optimization, demand-supply planning, and case studies in this re-engineered course. |
| * With the inclusion of Prof. Sandy Becker’s Marketing Strategy course and the powerful MarkStrat simulation, the REMBA Marketing sequence has been made even stronger. This change significantly increases the marketing exposure in the core of the program. In addition, new marketing electives have been introduced: New ProductDevelopment and Strategy, and Brand Management, taught by professors who combine extensive real-world marketing experience with cutting-edge theory. |
Prof. Sopranzetti | * Prof. Benjamin Sopranzetti will be offering a super-charged module on behavioral finance. He will provide our EMBAs with a unique peek into the window of the cognitive decision making process of individual investors. Students will learn how herd behavior and idiosyncrasies in individual investor perception can lead to (real estate) pricing bubbles. They will also explore the psychological reasons explaining why investors stubbornly hold onto losing investments, even when there are better investment opportunities available. Prof. Sopranzetti's distinctive command of both financial strategy and investor psychology will teach our EMBAs to avoid harmful, value-destroying behaviors attributed to prospect theory, regret theory, and cognitive dissonances, so that they can more optimally make their own financial and product market investment decisions. |
Prof. Govindaraj
| * Prof. Suresh Govindaraj, two-time Paul Nadler Teaching Excellence award winner, is redesigning his popular Financial Accounting and Financial Statement Analysis courses. He now plans to weave in a brand-new module on "Models of Bankruptcy" in the Financial Statement Analysis course. He also plans to include a special project on Managerial and Cost Accounting and its synergies with Supply Chain Management, as a supplement to the Financial Accounting class. |
Prof. O'Hare
| * Prof. Mary-Kate O'Hare,Ph.D., is Associate Curator of American Art at The Newark Museum. 
Art, Innovation, and Executives
The objective of these sessions is threefold:
(1) To analyze some of the key masterpieces of Western art history, placing these "landmark" paintings, sculptures and architecture within their original aesthetic and cultural context. You will learn how art embodies and contributes to a society’s socioeconomic, religious, racial, gender, and political dynamics. The future of the US (and Western Europe) lies in constant innovation and creativity (as discussed in the International Trade elective), and Art is the natural expression--and the most obvious window--on this vital skill.
(2) At the "C" level, as CEOs, CFOs, etc., you will almost certainly interact with the Arts, whether it be as a board member within an arts organization, participating in an arts endowment from your Fortune 500 company, or at high-level social functions. A fundamental knowledge of the key works of art, and a basic understanding of the "language" of Art, will be vital.
(3) European executives may be better versed in the Arts than their American or Asian counterparts. If your company has significant European exposure, then it would be a good idea to enhance your working knowledge of the basic styles of art and historical movements.
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Prof. Parks | * Prof. Peter Parks has spun Managerial Economics around the theme of corporate strategy. Each meeting resonates with real-world strategic implications which expand on Porter’s classic strategy themes of product differentiation, cost minimization, and focus. For example, the discussion on cost minimization recently helped an EMBA from Verizon price broadband access and broadband content. The analysis of cost minimization also has huge implications for supply chain management which, after all, is the engine that powers companies like Wal-Mart and Dell. Along with second-year courses on Corporate Strategy, Strategic Execution, and Strategic Leadership, Prof. Parks' Managerial Economics is a part of the highly regarded Strategy component at Rutgers EMBA.
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Steve Isenburg | *Steve Isenburg will highlight the leadership qualities of the key protagonists in the Civil War (1861-65).Any Executive that does not grasp the lessons and importance of great leaders in history is operating with imperfect and incomplete information.Also note that President Obama has used the book, Team of Rivals (Lincoln and his Cabinet) as his guiding light in forming his cabinet—this session has perfect timing! At Remba, Steve will emphasize the leadership lessons from President Lincoln, as well as Generals Grant, Sherman, Lee, Stonewall Jackson, and Longstreet.
U.S. Grant at Cold HarborRobert E. Lee on Traveller
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Prof. Langdana | * Prof. Farrokh Langdana updates his "Macroeconomic Policy" course every semester. The current course focuses on the US macroeconomic saga following the subprime crisis of Fall 2008. Included in this redesigned course are detailed discussions on Federal Reserve policy, global contagion, European Central Bank policies, the US dollar's revival, the future of US-China and US-Asia capital flows and trade, and the outlook for employment and inflation in the US in 2009 and 2010. |
Jim Smith, Jr. | * Jim Smith, Jr., a highly sought-after presentations skills specialist, comes on board EMBA to ensure that Rutgers EMBAs learn the art of making exceptional presentations. Prof. Farrokh Langdana has been searching for a veritable superstar to train the EMBAs to make absolutely memorable presentations, and he has finally found him, thanks to Brian Warrick (Metlife Executive, EMBA 2008). Jim is the author of the best selling books, CRASH AND LEARN: 600+ Road-Tested Tips to Keep Audiences Fired Up and Engaged! and From Average to Awesome. He is co-author (along with Ken Blanchard, Jack Canfield, Mike Van Hoozer, John Christensen and others) of the leadership book The Masters of Success. Jim is currently the President and CEO of JIMPACT Enterprises and works with his clients in the areas of leadership, motivation, and presentation skills. Over the last 10 years Jim Smith has worked with a number of large and small organizations including: MetLife, Merck, Commerce Bank, HBO, ADP (Dealer and Retirement Services), Johnson and Johnson, INROADS Philadelphia, Astrazeneca, Famous Dave’s Restaurants, Cousins Subs, Thompson’s Children’s Home, Subaru, PEMCO, Schering Plough, The National Security Agency and Sheraton Hotels.
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Prof.Calandra | * Prof. Claire Calandra, former Deputy Attorney General for New Jersey, has teamed up with the legendaryProf. Barry Karafin to extend 10-module Business Strategy course to 13 modules. Professor Calandra teaches three brand-new modules in the Strategy sequence of the program. She discusses Strategic Execution, Strategic HR, and Corporate Strategy for the MultiBusiness Firm. Prof. Calandra practiced business law for many years at AT&T serving in a variety of legal positions, including chief counsel of two of AT&T's businesses. She became Chief of Staff for the Vice-Chairman's Office and Director of International Operations. She subsequently became Executive Vice-President and Chief Operating Officer of TyComLtd., a $2.5 billion telecommunications business. She is currently president of her own management consulting company and serves on the boards of Rutgers Business School and IDT Solutions. |
Prof. Karafin | * Former VP at Lucent, Dr. Barry Karafin is a key ingredient in Rutgers EMBA's #5 worldwide ranking in Strategy (BusinessWeek). His course is constantly modified to be a capstone learning event that involves supply chain analysis, marketing, strategy, economics, organizational theory, finance and leadership. In fact, the course has been renamed Executive Strategy and Strategic Leadership. Prof. Karafin has been awarded the EMBA Excellence in Teaching Award on several occassions. |
Dr. Jesse Cohen | * New optional summer module in Financial Technical Analysis conducted by Dr. Jesse Cohen, captain of the RBS championship NYSSA team
"The module consists of two 3-hr sessions covering all aspects of technical analysis including chart interpretation and pattern recognition. The commonly encountered indicators and oscillators, and their use by technical traders, are discussed in detail. The course also includes introduction to cycle analysis, Elliott Wave Theory, Dow Theory, and Fibonnaci applications. A subsection on methods of assessing market direction is included. Five main components of the successful trader are discussed and elaborated on including market bias, diversification, risk management, hedging and the use price improvement."
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Karen Fenner | * Karen Fenner, president of Globally Speaking LLC, has been providing on-site cross-cultural consulting and language training for multi-national companies and executives since 1995. She has lectured at various management training programs and has been a keynote speaker on “Cross Culturally Communicating” at various international organizations. She is also a regular lecturer at the Rutgers University Business School Executive MBA Program. Fenner’s seminars focus on today’s global managers and how they can best maximize communication and minimize conflict when working in a multi-cultural environment. Discussions will range from proper business introductions to giving effective presentations to an international audience. Socializing styles will be discussed, running the gamut from water cooler conversations to formal dinner invitations. |
| * Len Goldberg is Chief Executive Officer and Director of Greenlight Capital Re, Ltd. (Greenlight Re).Greenlight Re is a Cayman Islands based specialty reinsurance company.Founded in 2004, Greenlight Re went public in May of 2007 and trades on the NASDAQ under the symbol GLRE.Len has 24 years of experience in a variety of positions in (re)insurance in the U.S., U.K. and now Cayman markets, but the highlight of his business career was his Rutgers EMBA Macroeconomics class with Dr. Langdana (EMBA Class of '93!). |
| Session:So you want to be the CEO?
The position of CEO can be the most challenging and rewarding experience you'll ever have.But it's not for everyone.Shareholders don't always appreciate you.Board members don't always trust you.Bankers and advisors want you to change your vision.Members of staff want your job.Is this what you went to EMBA school for?Len will challenge the group to think about the real and competing issues the CEO must deal with that you won't find in a textbook.Also plenty of time for Q&A and IPO war stories. |
| * Prof. Dan Weaver, RBS, Finance/Economics, introduces a module on the inner working of financial markets, thereby further strengthening the Finance curriculum in Rutgers EMBA.He writes, “I have testified before Congress on (financial markets) twice and the SEC once. …..on another occasion I wrote a paper that changed the way NASDAQ worked. But before they changed we went through a war of words in the press--they hired a bunch of academics to find holes in my paper, sent their people to trash my paper wherever I went. My paper ended up published in the Journal of Financial Economics (JFE), launched an SEC investigation, resulted in large fines and they finally changed the way they operated!”He adds, “I am lucky that I have been able to have a voice in most of the dramatic changes we have seen in the financial markets in the past 10 years." |
| * Doug Hatler
Vice President, Account Services, Enviance
GOING GREEN IS NOT AN OPTION
This course module provides an introduction to the concept of the environment and “going green” in contemporary business --at this point in time, in the United States, “going green” is no longer an option from the perspective of shareholders, customers, and financial markets. The global implications of “going green” and potential advantage to US firms over emerging counties such as China and India, are also key features of this module. * Dr. Davood Ghasemzadeh was the Senior advisor to the Oil Minister of Iran from the mid 1980s to the mid 1990s.Hediscusses highly pertinent energy-related topics such as: -U.S. Energy Policy and the role of alternative sources of energy in thefuture energy mix
- A brief review of the global warming treaties and in particular the Kyoto Protocol
-Review of the role of major players in the oil and gas market and inparticular the role of OPEC in stabilizing the oil market
-Establishment of the International Energy Agency (IEA); role of stockmanagement and the Strategic Petroleum Reserve (SPR); energy conservationand energy efficiency, energy subsidies, CAFÉ standard, Energy/CarbonTax...)
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Prof. Jagpal | Prof. Sharan Jagpal’s new book, Fusion for Profit: How Marketing and Finance can Work Together to Create Value, Oxford, August 2008, will be incorporated in his highly-acclaimed Marketing course in Rutgers EMBA.
The book has already received rave reviews (see below) and Rutgers EMBA will be the first major program to incorporate this in class:
“Sharan Jagpal’s Fusion for Profit breaks new ground in integrating marketing with the other functional areas of business—especially finance. Among other “ah ha” moments one will see the financial input to the key marketing metrics as well as understand why some advertising is directed not at Main Street, but rather to Wall Street.”
Donald G. Morrison, William E. Leonhard Professor, UCLA, and founding editor of Marketing Science "Fusion for Profit is a one-of-a-kind exposition of how the fusion of marketing skill and financial discipline can drive shareholder value...This superb book is a must read for anyone interested in building businesses."
Dinyar S. Devitre, Senior Vice President and Chief Financial Officer, Altria Group Inc.
"Bringing marketing and finance together is a massive endeavor, making this book unique in its scope and the breadth of the topics it covers... In Fusion for Profit, Jagpal brilliantly combines these seemingly disparate fields."
John A. Greco, Jr., President and CEO, Direct Marketing Association
“This seminal book has created an urgently needed new paradigm for business theory and practice. Jagpal has developed novel theories and practical methods for solving critical but neglected business problems....”
Kamel Jedidi, Professor and Chairperson, Marketing Division, Columbia Business School
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